Get the attention
that drives growthWithout blowing your marketing budget.
Our publicists nail your message and build campaigns you can easily run for press, speaking gigs, and online momentum.
One flat fee. No retainers, ever.
Clients featured in
Tracy helped me turn my idea into a story people believed in. Her strategy gave me the tools to build momentum, and it directly fueled our record-breaking $2.6 million Kickstarter launch.
Jonathan DomanusFounder, CardMill
PR done smarter
Top-tier publicists build your campaigns.
You run them.
Get press, speaking gigs, and online momentum from one system that’s custom built for you. As part of it, we give you the exact emails to send and show you what to do, all for one flat fee.
Most clients save 75% or more on annual agency fees
Our publicists
You or your team
01
We nail your message.
Working sessions with Tracy find your message and the white space in the media where it lands.
02
We build your campaigns.
Our publicists write the pitches, build the lists, and hand you everything ready to send.
03
You run them. We show you how.
You hit send, build the right relationships from the start, and learn to do it again and again.
Two ways to work with us
PR for experts, or for a brand.
For experts
Get booked and covered.
Stages, podcasts, and press for the ideas you want to be known for.
PR for expertsFor brands
Get your brand in the news.
Press, podcasts, and creators, with campaigns your team sends.
PR for brandsNeed PR or speaking gigs for several experts? We also run cohorts for organizations.
Our track record
150+ brands advised since 2015.
From venture-backed startups to Johns Hopkins, our clients hire us for the same thing. The right attention, without an agency retainer.
Our clients have included
Healthcare & Med Tech · Higher Education · Tech & AI · Nonprofits & Associations · Finance & Real Estate · Consumer & Food · Arts & Culture · Civic & Government · Media & Marketing · Professional Services
Results
What getting the right attention looks like.
Here are some of our clients’ success stories.
Tech startup
From idea to $2.6M raised
CardMill’s founder had an AI-powered trading card sorter and a passionate niche to reach. We nailed his origin story and built the complete PR system, and he ran it. The Kickstarter funded in 24 minutes and has raised $2.6 million to date.
Futurist + creative technologist
From one viral talk to global keynote speaker
Ian Beacraft wanted his SXSW talk to make a mark. We shaped it with him before he gave it, and the talk went viral. Within a year he had 500 media mentions, representation by UTA, and keynotes around the world.
Johns Hopkins surgeon + professor
From the exam room to Oprah, CNN, and NYT
Dr. Emily Boss wanted to reach two audiences at once, moms and healthcare leaders. We refined her narrative to carry both and helped her learn to attract consistent media coverage without a publicist. Within six months she landed in The New York Times, CNN, and Oprah.
Independent film
From independent release to a New York Times exclusive
The docuseries “I Bid You Peace” was releasing independently and wanted national attention. We clarified the film’s narrative and built the media system its director ran, and The New York Times covered it exclusively, including in print.
Community nonprofit
From complex work to a message that clicks
The Institute for Nonviolence Chicago does work that is hard to sum up in a sentence, and wanted funders to get it fast. Our messaging process uncovered its differentiator, and the reframe resonated with foundations immediately.
CPG brand
From “Food Stars” to CPG industry recognition
Globowl’s founder came off Gordon Ramsay’s “Food Stars” with national exposure and wanted to build on it. We built the strategy she ran herself, landing The Bump, Good Housekeeping, and a recurring NBC cooking segment.
Meet Tracy
I’m a former TIME Magazine journalist and media executive. The clients who run our programs have landed major media coverage, raised millions, gone viral, and spoken on global stages for clients like Google, Microsoft, and Amazon.
Although I’ve always considered myself PR savvy, traditional PR hasn’t always felt like it was working. Tracy armed me with the tools I needed to do it the right way, on my own, and it’s been more effective than anything else we’ve ever tried.
Erica Bethe LevinFounder and CEO, Globowl
As a Johns Hopkins University Provost’s Fellow, I spent over a year training in public-facing and media skills. I then had the amazing opportunity to work with Tracy, who transformed my outlook, presence, and messaging far more than what I learned during the year.
Dr. Emily BossSurgeon and Professor, Johns Hopkins University
It is through this carefully orchestrated process of organizational inquiry that the messaging reveals itself, and it has proven to resonate deeply with both our internal team and external audiences, including funders.
Sonny GargThe Institute for Nonviolence Chicago
Tracy was able to find a way to take what I considered my greatest weakness as a science communicator and turn it into my greatest strength.
Dr. Justin GreggBest-Selling Author & Scientist
Before you book
Questions people ask us.
What does it cost?
Who does the work?
How much of my time does it take?
Do you guarantee coverage?
Let’s talk
Ready for the right attention?
Book a call with Tracy. We’ll walk you through how it works, share pricing, and tell you honestly if it’s not a fit.
Book a call with Tracy