Skip the PR agency.
We are the publicists who empower you to get top press, speaking gigs, and online momentum. Our goal? To set you up to succeed without us.
Founded by a TIME journalist · 250+ clients advised
Media coveragePodcast & YouTube showsStagesSocial media
Clients featured in
“Tracy helped me turn my idea into a story people believed in. Her strategy gave me the tools to build momentum, and it directly fueled our record-breaking $2.6 million Kickstarter launch.”
Who we are
A PR firm that empowers you to succeed without us.
Tracy kept watching friends and clients spend a fortune on PR agencies and get little back, so we built a better way.
Our clients have included
Programs
Ways to work with us.
01The PR Accelerator, our signature program
Our publicists build your PR campaigns. You run them.
You get complete campaigns you can easily run, and a PR system to use long after we’re done.
02Visibility plans designed by Tracy
Get Tracy’s advice, fast.
She studies your space, works through it with you 1:1, and you leave with a plan you can start that day.
03Workshops and training
Train your colleagues to get the right attention.
Bring Tracy in to teach on a topic of your choosing, including personal branding, media relations, speaker booking, and more.
In their words
“Although I’ve always considered myself PR savvy, traditional PR hasn’t always felt like it was working. Tracy armed me with the tools I needed to do it the right way, on my own, and it’s been more effective than anything else we’ve ever tried.”
Erica Bethe Levin
Founder and CEO, Globowl
“As a Johns Hopkins University Provost’s Fellow, I spent over a year training in public-facing and media skills. I then had the amazing opportunity to work with Tracy, who transformed my outlook, presence, and messaging far more than what I learned during the year.”
Dr. Emily Boss
Surgeon and Professor, Johns Hopkins University
“Tracy is an expert on social media and she demonstrates that in her explanation of philosophy, strategy, approach, and tactics. ALA staff were enthusiastic about her presentation on social media crisis communications.”
Jeff Julian
Director, Public Awareness Office, American Library Association
“Tracy was able to find a way to take what I considered my greatest weakness as a science communicator and turn it into my greatest strength.”
Dr. Justin Gregg
Best-Selling Author & Scientist
Press coverage
Where our clients’ pitches landed.
Here is some of the media coverage we helped our clients secure themselves.
Results
What getting the right attention looks like.
Here are some of our clients’ success stories.
Tech startup
From idea to $2.6M raised
CardMill’s founder had an AI-powered trading card sorter and a passionate niche to reach. We nailed his origin story and built the complete PR system, and he ran it. The Kickstarter funded in 24 minutes and has raised $2.6 million to date.
Futurist + creative technologist
From one viral talk to global keynote speaker
Ian Beacraft wanted his SXSW talk to make a mark. We shaped it with him before he gave it, and the talk went viral. Within a year he had 500 media mentions, representation by UTA, and keynotes around the world.
Johns Hopkins surgeon + professor
From the exam room to Oprah, CNN, and NYT
Dr. Emily Boss wanted to reach two audiences at once, moms and healthcare leaders. We refined her narrative to carry both and helped her learn to attract consistent media coverage without a publicist. Within six months she landed in The New York Times, CNN, and Oprah.
Global nonprofit
From a growing social presence to a plan teams could run worldwide
Rotary International’s social media presence was growing across time zones and languages. We worked with its global communications team to build a strategy and a six-week, in-person training program at international headquarters, and teams left with a unified plan they could run in every region.
Independent film
From independent release to a New York Times exclusive
The docuseries “I Bid You Peace” was releasing independently and wanted national attention. We clarified the film’s narrative and built the media system its director ran, and The New York Times covered it exclusively, including in print.
Community nonprofit
From complex work to a message that clicks
The Institute for Nonviolence Chicago does work that is hard to sum up in a sentence, and wanted funders to get it fast. Our messaging process uncovered its differentiator, and the reframe resonated with foundations immediately.
CPG brand
From “Food Stars” to CPG industry recognition
Globowl’s founder came off Gordon Ramsay’s “Food Stars” with national exposure and wanted to build on it. We built the strategy she ran herself, landing The Bump, Good Housekeeping, and a recurring NBC cooking segment.
Let’s talk
Ready for the right attention?
Book a call with Tracy. We’ll walk you through how it works, share pricing, and tell you honestly if it’s not a fit.
Book a call with Tracy