Get the right attention
without blowing your marketing budget.
We are the publicists who empower you to get top press, speaking gigs, and online momentum. Our goal? To set you up to succeed without us and save thousands on PR.
Founded by a TIME journalist · 250+ brands advised
Media coveragePodcasts & YouTube showsCreators & newslettersStages
Clients featured in
“Tracy helped me turn my idea into a story people believed in. Her strategy gave me the tools to build momentum, and it directly fueled our record-breaking $2.6 million Kickstarter launch.”
“Tracy was able to find a way to take what I considered my greatest weakness as a science communicator and turn it into my greatest strength. It’s the kind of insight that only a seasoned veteran of the PR industry can provide.”
Meet Tracy
I got tired of watching my clients overpay PR agencies.
So I created a smarter way to do PR.
I’m a former TIME Magazine journalist and journalism professor. With our approach, you get everything a traditional PR agency builds. You or your team sends the pitches, and our publicists stay at your side until you’re ready to do it without us.
One flat feeClients save 75% or more on annual PR agency fees
The PR Accelerator, our signature program
Get covered, booked, and talked about with our publicists at your side.
First, we get your message and PR strategy right. Depending on your goals and the opportunity, we may focus on press, podcasts, newsletters, creators, or speaking gigs.
Then our publicists write your pitches and conference applications. You send them under your own name. We’ll stay at your side, advising you and creating new pitches to send until you’re comfortable doing it without us.
Who we are
A PR firm that empowers you to succeed without us.
Our clients have included
Programs
Ways to work with us.
For individuals
For organizations
In their words
“Although I’ve always considered myself PR savvy, traditional PR hasn’t always felt like it was working. Tracy armed me with the tools I needed to do it the right way, on my own, and it’s been more effective than anything else we’ve ever tried.”
Erica Bethe Levin
Founder and CEO, Globowl
“As a Johns Hopkins University Provost’s Fellow, I spent over a year training in public-facing and media skills. I then had the amazing opportunity to work with Tracy, who transformed my outlook, presence, and messaging far more than what I learned during the year.”
Dr. Emily Boss
Surgeon and Professor, Johns Hopkins University
“Tracy is an expert on social media and she demonstrates that in her explanation of philosophy, strategy, approach, and tactics. ALA staff were enthusiastic about her presentation on social media crisis communications.”
Jeff Julian
Director, Public Awareness Office, American Library Association
“Not only did Tracy help me crystallize my ideas and make them applicable to all audiences, but she also helped me understand and anticipate journalists’ reactions.”
Ian Beacraft
Futurist and Founder, Signal and Cipher
Press coverage
Where our clients’ pitches landed.
Here is some of the media coverage we helped our clients secure themselves.
Results
What getting the right attention
looks like.
Here are some of our clients’ success stories.
Futurist + creative technologist
From one viral talk to global keynote speaker
Ian Beacraft wanted his SXSW talk to make a mark. We shaped it with him before he gave it, and the talk went viral. Within a year he had 500 media mentions, representation by UTA, and keynotes around the world.
Johns Hopkins surgeon + professor
From the exam room to Oprah, CNN, and NYT
Dr. Emily Boss wanted to reach two audiences at once, moms and healthcare leaders. We refined her narrative to carry both and helped her learn to attract consistent media coverage without a publicist. Within six months she landed in The New York Times, CNN, and Oprah.
Tech startup
From idea to $2.6M raised
CardMill’s founder had an AI-powered trading card sorter and a passionate niche to reach. We nailed his origin story and built the complete PR system, and he ran it. The Kickstarter funded in 24 minutes and has raised $2.6 million to date.
Independent film
From independent release to a New York Times exclusive
The docuseries “I Bid You Peace” was releasing independently and wanted national attention. We clarified the film’s narrative and built the media system its director ran, and The New York Times covered it exclusively, including in print.
Next step
Talk to Tracy
about what you want next.
On a short call, Tracy will ask about your goals, tell you which program fits, and walk you through pricing. If we’re not the right fit, she’ll tell you.
Book a call with TracyPrefer email? Tracy@ThePRAccelerator.com