Get the attention
that drives growth
Without blowing your marketing budget
We’re the publicists who set you up to get the right coverage and to succeed without us. One flat fee. No retainers, ever.
Book an intro call
Media coveragePodcast & YouTube showsStagesSocial media
Clients featured in
“Tracy helped me turn my idea into a story people believed in. Her strategy gave me the tools to build momentum, and it directly fueled our record-breaking $2.6 million Kickstarter launch.”
Our signature program
The PR Accelerator
Our publicists build your PR campaigns and a PR system you keep, for one flat fee. Choose the version that’s right for you.
The PR Accelerator for Experts
Get booked and covered.
Stages, press, and podcast & YouTube shows for the ideas you want to be known for.
PR for expertsThe PR Accelerator for Brands
Get your brand in the news.
Press, creators, and podcast & YouTube shows, with campaigns your team sends.
PR for brandsHave several experts that need PR? We also run cohorts for organizations.
The Visibility Plan
Need to get a plan
for yourself fast?
Book a 90-minute session with Tracy to tackle a specific challenge. She reviews your online presence before you meet, and your plan is in your inbox the same day.
See the Visibility Plan
Meet Tracy
I watched smart people blow their money on PR agencies. So I built a smarter way to do PR.
I’m a former TIME Magazine journalist and media executive. The clients who run our programs have landed major media coverage, raised millions, gone viral, and spoken on global stages for clients like Google, Microsoft, and Amazon.
Our track record
150+ brands advised since 2015.
From venture-backed startups to Johns Hopkins, our clients hire us for the same thing. The right attention, without an agency retainer.
Our clients have included
Industries we work in
- Tech & AI
- Healthcare & med tech
- Higher education
- Nonprofits & associations
- Professional services
- Finance & real estate
- Civic & government
- Consumer & food
- Arts & culture
- Media & marketing
Press coverage
Where our clients’ pitches landed.
Here is some of the media coverage we helped our clients secure themselves.
Results
What getting the right attention looks like.
Here are some of our clients’ success stories.
Tech startup
From idea to $2.6M raised
CardMill’s founder had an AI-powered trading card sorter and a passionate niche to reach. We nailed his origin story and built the complete PR system, and he ran it. The Kickstarter funded in 24 minutes and has raised $2.6 million to date.
Futurist + creative technologist
From one viral talk to global keynote speaker
Ian Beacraft wanted his SXSW talk to make a mark. We shaped it with him before he gave it, and the talk went viral. Within a year he had 500 media mentions, representation by UTA, and keynotes around the world.
Johns Hopkins surgeon + professor
From the exam room to Oprah, CNN, and NYT
Dr. Emily Boss wanted to reach two audiences at once, moms and healthcare leaders. We refined her narrative to carry both and helped her learn to attract consistent media coverage without a publicist. Within six months she landed in The New York Times, CNN, and Oprah.
Independent film
From independent release to a New York Times exclusive
The docuseries “I Bid You Peace” was releasing independently and wanted national attention. We clarified the film’s narrative and built the media system its director ran, and The New York Times covered it exclusively, including in print.
Community nonprofit
From complex work to a message that clicks
The Institute for Nonviolence Chicago does work that is hard to sum up in a sentence, and wanted funders to get it fast. Our messaging process uncovered its differentiator, and the reframe resonated with foundations immediately.
CPG brand
From “Food Stars” to CPG industry recognition
Globowl’s founder came off Gordon Ramsay’s “Food Stars” with national exposure and wanted to build on it. We built the strategy she ran herself, landing The Bump, Good Housekeeping, and a recurring NBC cooking segment.
In their words
“Although I’ve always considered myself PR savvy, traditional PR hasn’t always felt like it was working. Tracy armed me with the tools I needed to do it the right way, on my own, and it’s been more effective than anything else we’ve ever tried.”
Erica Bethe Levin
Founder and CEO, Globowl
“As a Johns Hopkins University Provost’s Fellow, I spent over a year training in public-facing and media skills. I then had the amazing opportunity to work with Tracy, who transformed my outlook, presence, and messaging far more than what I learned during the year.”
Dr. Emily Boss
Surgeon and Professor, Johns Hopkins University
“It is through this carefully orchestrated process of organizational inquiry that the messaging reveals itself, and it has proven to resonate deeply with both our internal team and external audiences, including funders.”
Sonny Garg
The Institute for Nonviolence Chicago
“Tracy was able to find a way to take what I considered my greatest weakness as a science communicator and turn it into my greatest strength.”
Dr. Justin Gregg
Best-Selling Author & Scientist
Before you book
Questions people ask us.
What does it cost?
One flat fee, with no retainers. We share pricing on the intro call once we understand what you want to accomplish, and we will tell you honestly if we are not the right fit.
Who does the work?
Tracy and our publicists do the strategy and the writing. Tracy leads your messaging and PR strategy, and our team builds your campaigns, your media lists, and your PR system. You or your team send the emails we write and handle the follow-up, and we show you exactly how.
How much of my time does it take?
Plan on 3 to 4 hours a week for you or someone on your team once your campaigns are ready. Up front, you will spend a few working sessions with Tracy on your message and strategy. The weekly project plan tells you exactly what to do and when.
Do you guarantee coverage?
No, and be careful with anyone who does. Journalists, producers, and conference organizers decide what they cover and who they book. What we stand behind is the work: a clear message, pitches written for the right people, and a system you can keep running.
Let’s talk
Ready for the right attention?
Book a call with Tracy. We’ll walk you through how it works, share pricing, and tell you honestly if it’s not a fit.
Book a call with Tracy