Skip the PR agency.

We are the publicists who empower you to get top press, speaking gigs, and online momentum. Our goal? To set you up to succeed without us.

Founded by a TIME journalist · 250+ brands advised

Tracy Samantha Schmidt

Media coveragePodcast & YouTube showsStagesSocial media

Clients featured in

Jonathan Domanus
“Tracy helped me turn my idea into a story people believed in. Her strategy gave me the tools to build momentum, and it directly fueled our record-breaking $2.6 million Kickstarter launch.”
Jonathan Domanus · Founder, CardMill

Who we are

A PR firm that empowers you to succeed without us.

Tracy kept watching friends and clients spend a fortune on PR agencies and get little back, so we built a better way.

250+Brands advised since 2010
15,000+People taught in person

Our clients have included

The University of Chicago Johns Hopkins University YPO National Association of Realtors American Library Association Rotary International

Book a call with Tracy

Programs

Ways to work with us.

01For individual experts

Become the go-to expert in your field.

We help you turn your expertise into a big idea and a signature talk, then set you up to go after the stages, press, and podcasts that fit you.

02For groups of experts

Get your experts
on stage and in the press.

Have our publicists work 1:1 with each expert through The PR Accelerator, or bring Tracy in to train your team.

03For brands

Get your brand the right attention.

Our publicists set your brand up to go after press, podcast interviews, and creator coverage. Your team runs it.

04For individuals and organizations

Get Tracy’s advice, fast.

She studies your space, works through it with you 1:1, and you leave with a Visibility Plan you can start that day.

In their words

Erica Bethe Levin
“Although I’ve always considered myself PR savvy, traditional PR hasn’t always felt like it was working. Tracy armed me with the tools I needed to do it the right way, on my own, and it’s been more effective than anything else we’ve ever tried.”

Erica Bethe Levin

Founder and CEO, Globowl

Dr. Emily Boss
“As a Johns Hopkins University Provost’s Fellow, I spent over a year training in public-facing and media skills. I then had the amazing opportunity to work with Tracy, who transformed my outlook, presence, and messaging far more than what I learned during the year.”

Dr. Emily Boss

Surgeon and Professor, Johns Hopkins University

Jeff Julian
“Tracy is an expert on social media and she demonstrates that in her explanation of philosophy, strategy, approach, and tactics. ALA staff were enthusiastic about her presentation on social media crisis communications.”

Jeff Julian

Director, Public Awareness Office, American Library Association

Dr. Justin Gregg
“Tracy was able to find a way to take what I considered my greatest weakness as a science communicator and turn it into my greatest strength.”

Dr. Justin Gregg

Best-Selling Author & Scientist

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Results

What getting the right attention
looks like.

Here are some of our clients’ success stories.

Futurist + creative technologist

From one viral talk to global keynote speaker

Ian Beacraft wanted his SXSW talk to make a mark. We shaped it with him before he gave it, and the talk went viral. Within a year he had 500 media mentions, representation by UTA, and keynotes around the world.

Johns Hopkins surgeon + professor

From the exam room to Oprah, CNN, and NYT

Dr. Emily Boss wanted to reach two audiences at once, moms and healthcare leaders. We refined her narrative to carry both and helped her learn to attract consistent media coverage without a publicist. Within six months she landed in The New York Times, CNN, and Oprah.

Tech startup

From idea to $2.6M raised

CardMill’s founder had an AI-powered trading card sorter and a passionate niche to reach. We nailed his origin story and built the complete PR system, and he ran it. The Kickstarter funded in 24 minutes and has raised $2.6 million to date.

Independent film

From independent release to a New York Times exclusive

The docuseries “I Bid You Peace” was releasing independently and wanted national attention. We clarified the film’s narrative and built the media system its director ran, and The New York Times covered it exclusively, including in print.

See all results →

Next step

Talk to Tracy
about what you want next.

On a short call, Tracy will ask about your goals, tell you which program fits, and walk you through pricing. If we’re not the right fit, she’ll tell you.

Book a call with Tracy

Prefer email? Tracy@ThePRAccelerator.com

Tracy Samantha Schmidt