PR done smarter
Get the attention
that drives growth.
Our publicists nail your message and build campaigns you can easily run for press, speaking gigs, and online momentum. One flat fee. No retainers, ever.
Not sure which fits? Book a free intro call with us.
Clients featured in
Tracy helped me turn my idea into a story people believed in. Her strategy gave me the tools to build momentum, and it directly fueled our record-breaking $2.6 million Kickstarter launch.
Jonathan DomanusFounder, CardMill
Our track record
150+ brands advised since 2015.
From venture-backed startups to Johns Hopkins, our clients hire us for the same thing. The right attention, without an agency retainer.
Our clients have included
Healthcare & Med Tech · Higher Education · Tech & AI · Nonprofits & Associations · Finance & Real Estate · Consumer & Food · Arts & Culture · Civic & Government · Media & Marketing · Professional Services
Meet Tracy
I’m a former TIME Magazine journalist and media executive. The clients who run our programs have landed major media coverage, raised millions, gone viral, and spoken on global stages for clients like Google, Microsoft, and Amazon.
Results
What getting the right attention looks like.
Here are some of our clients’ success stories.
Futurist + creative technologist
From one viral talk to global keynote speaker
We reworked Ian Beacraft’s SXSW talk before he gave it, and it went viral. Within a year he had 500 media mentions, representation by UTA, and keynotes around the world.
Johns Hopkins surgeon + professor
From the exam room to Oprah, CNN, and NYT
After a year of formal media training, Dr. Emily Boss still didn’t have the right narrative. We refined her message, and she earned her own coverage in Oprah, CNN, and The New York Times.
Tech startup
From idea to $2.6M raised
We nailed CardMill’s origin story and built the complete PR system, and the founder ran it. The Kickstarter funded in 24 minutes and has raised $2.6 million to date.
Independent film
From no distributor to a New York Times exclusive
The docuseries “I Bid You Peace” released without a studio behind it. We clarified the film’s narrative and built the media system its director ran, and The New York Times covered it exclusively, including in print.
Community nonprofit
From complex work to a message that clicks
Funders couldn’t quickly grasp what set Nonviolence Chicago apart. Our messaging process uncovered its differentiator, and the reframe resonated with foundations immediately.
CPG brand
From “Food Stars” to CPG industry recognition
Globowl’s founder came off Gordon Ramsay’s “Food Stars” with national exposure and no plan to keep it. We built the strategy she ran herself, landing The Bump, Good Housekeeping, and a recurring NBC cooking segment.
Although I’ve always considered myself PR savvy, traditional PR hasn’t always felt like it was working. Tracy armed me with the tools I needed to do it the right way, on my own, and it’s been more effective than anything else we’ve ever tried.
Erica Bethe LevinFounder and CEO, Globowl
As a Johns Hopkins University Provost’s Fellow, I spent over a year training in public-facing and media skills. I then had the amazing opportunity to work with Tracy, who transformed my outlook, presence, and messaging far more than what I learned during the year.
Dr. Emily BossSurgeon and Professor, Johns Hopkins University
It is through this carefully orchestrated process of organizational inquiry that the messaging reveals itself, and it has proven to resonate deeply with both our internal team and external audiences, including funders.
Sonny GargThe Institute for Nonviolence Chicago
Tracy was able to find a way to take what I considered my greatest weakness as a science communicator and turn it into my greatest strength.
Dr. Justin GreggBest-Selling Author & Scientist
Two ways to work with us
PR for experts, or for a brand.
For experts
For an expert who wants stages, podcasts, and press.
You work 1:1 with Tracy to nail your message and develop your signature talk. Our team builds everything you need to get booked and covered, and you or your assistant run it from there.
See the programFor brands
For a brand that wants press, interviews, and reviews.
Our publicists create a ready-to-send PR campaign, with personalized emails to the journalists who cover your space. Your team runs it, and keeps a PR system it can use again and again.
Learn moreOne flat fee, no retainers. Everything we build stays with you. Universities and organizations can put several experts through at once.
How we work
Here is how it works.
01
We nail your message.
Working sessions with our publicists turn your story into a message people remember.
02
We build your system.
Personalized pitches, hand-built contact lists, and a full set of PR materials customized to you.
03
You get the attention.
You, your team, or your assistant runs the system, and we show you how.