Skip the PR agency.
We are the publicists who empower you to get top press, speaking gigs, and online momentum. Our goal? To set you up to succeed without us.
150+ organizations · 25,000+ people trained
Media coveragePodcast & YouTube showsStagesSocial media
Clients featured in
“Tracy helped me turn my idea into a story people believed in. Her strategy gave me the tools to build momentum, and it directly fueled our record-breaking $2.6 million Kickstarter launch.”
Who we are
A PR firm that teaches you
to do it yourself.
Since 2010, empowerment has been key to everything we do.
Built, then handed over
Our publicists write your message, your pitches, and your campaigns, then show you how to run them.
Teaching since 2010
We started as a training company. More than 150 organizations and 25,000 people have learned to do their own PR with us.
One flat fee, never a retainer
You leave with press, speaking gigs, a following, and the skills to keep going on your own.
Programs
Pick the program that fits.
Our publicists can build your PR system for you, or Tracy can teach your team to do it. Both come with a flat fee and no retainer.
For individuals
One expert, whether that’s you or someone you represent.
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See the program
Our publicists build a PR system you run
PR for one expert
Get booked on stages, covered in the press, and on podcast and YouTube shows for the ideas you want to be known for. For you, or for the expert you represent.
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Book a session
90 minutes with Tracy
1:1 strategy session
A 90-minute session on one challenge. Tracy reviews your online presence first, and your plan is in your inbox the same day.
For organizations
Your brand, or the experts who speak for it.
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See the program
Our publicists build a PR system you run
PR for your brand
Get your brand in the press, in front of creators, and on podcast and YouTube shows, with campaigns your team sends.
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See the cohort
10-week cohort, up to 5 experts
PR for groups of experts
Our publicists work 1:1 with up to five of your experts. They will each get a custom PR system to get booked and quoted on their own.
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See training
Workshops and seminars
PR training
Tracy designs and delivers custom PR training for your organization, on site or virtual, so your teams, boards, or members can do their own PR.
Meet Tracy
I built a smarter way to do PR.
I’m a former TIME journalist and media executive who started out teaching thousands of people to get the right attention online. But I kept watching friends and clients blow their money on PR agencies and get little back. Now our publicists set you up to get press, speaking gigs, and online momentum whenever you need it.
Our track record
The right attention, without a retainer.
From venture-backed startups to Johns Hopkins, our clients hire us for the same thing.
Our clients have included
Industries we work in
- Tech & AI
- Healthcare & med tech
- Higher education
- Nonprofits & associations
- Professional services
- Finance & real estate
- Civic & government
- Consumer & food
- Arts & culture
- Media & marketing
Press coverage
Where our clients’ pitches landed.
Here is some of the media coverage we helped our clients secure themselves.
Results
What getting the right attention looks like.
Here are some of our clients’ success stories.
Tech startup
From idea to $2.6M raised
CardMill’s founder had an AI-powered trading card sorter and a passionate niche to reach. We nailed his origin story and built the complete PR system, and he ran it. The Kickstarter funded in 24 minutes and has raised $2.6 million to date.
Futurist + creative technologist
From one viral talk to global keynote speaker
Ian Beacraft wanted his SXSW talk to make a mark. We shaped it with him before he gave it, and the talk went viral. Within a year he had 500 media mentions, representation by UTA, and keynotes around the world.
Johns Hopkins surgeon + professor
From the exam room to Oprah, CNN, and NYT
Dr. Emily Boss wanted to reach two audiences at once, moms and healthcare leaders. We refined her narrative to carry both and helped her learn to attract consistent media coverage without a publicist. Within six months she landed in The New York Times, CNN, and Oprah.
Global nonprofit
From a growing social presence to a plan teams could run worldwide
Rotary International’s social media presence was growing across time zones and languages. We worked with its global communications team to build a strategy and a six-week, in-person training program at international headquarters, and teams left with a unified plan they could run in every region.
Independent film
From independent release to a New York Times exclusive
The docuseries “I Bid You Peace” was releasing independently and wanted national attention. We clarified the film’s narrative and built the media system its director ran, and The New York Times covered it exclusively, including in print.
Community nonprofit
From complex work to a message that clicks
The Institute for Nonviolence Chicago does work that is hard to sum up in a sentence, and wanted funders to get it fast. Our messaging process uncovered its differentiator, and the reframe resonated with foundations immediately.
CPG brand
From “Food Stars” to CPG industry recognition
Globowl’s founder came off Gordon Ramsay’s “Food Stars” with national exposure and wanted to build on it. We built the strategy she ran herself, landing The Bump, Good Housekeeping, and a recurring NBC cooking segment.
In their words
“Although I’ve always considered myself PR savvy, traditional PR hasn’t always felt like it was working. Tracy armed me with the tools I needed to do it the right way, on my own, and it’s been more effective than anything else we’ve ever tried.”
Erica Bethe Levin
Founder and CEO, Globowl
“As a Johns Hopkins University Provost’s Fellow, I spent over a year training in public-facing and media skills. I then had the amazing opportunity to work with Tracy, who transformed my outlook, presence, and messaging far more than what I learned during the year.”
Dr. Emily Boss
Surgeon and Professor, Johns Hopkins University
“Tracy is an expert on social media and she demonstrates that in her explanation of philosophy, strategy, approach, and tactics. ALA staff were enthusiastic about her presentation on social media crisis communications.”
Jeff Julian
Director, Public Awareness Office, American Library Association
“Tracy was able to find a way to take what I considered my greatest weakness as a science communicator and turn it into my greatest strength.”
Dr. Justin Gregg
Best-Selling Author & Scientist
Let’s talk
Ready for the right attention?
Book a call with Tracy. We’ll walk you through how it works, share pricing, and tell you honestly if it’s not a fit.
Book a call with Tracy