This page is about PR for individual experts. If you want PR for your brand, that page is here.
Become the authority
in your field.
Our publicists refine your message, develop your signature talk, and build the system that gets you speaking gigs and press coverage. Your assistant or an AI agent runs it, and everything we build stays yours.
For individual experts and the organizations behind them.
Tracy was able to find a way to take what I considered my greatest weakness as a science communicator and turn it into my greatest strength.
Our publicists build it.
You (or an assistant) run it.
Here’s what that looks like:
We nail your message.
Working sessions with one of our publicists turn your expertise into a big idea, and a complete messaging system for your website and marketing materials.
We develop your signature talk.
Your big idea becomes a signature talk, with a professionally designed speaker kit and versions for different audiences.
Our team builds your PR system.
Pitches personalized to journalists, a copy bank for conference applications, hand-built media lists, and a visibility plan that keeps everything aligned.
You get the attention.
The pitches go out from your inbox, stages and interviews get booked, and everything we build stays yours long after the program ends.
A complete PR system you keep.
Your big idea
Your expertise, distilled into a big idea designed to land bigger stages and media attention.
Your personal messaging system
A complete messaging system, ready for your keynotes, bio, LinkedIn, and website.
Your signature talk
We package your big idea into a signature talk, with a professionally designed speaker kit and versions tailored to different audiences.
Conference strategy and copy bank
We identify the right conferences for you to start applying to, with a copy bank that makes every application fast.
Personalized pitches to journalists
Our publicists write each pitch, personalize it to the journalist, and hand-build the media list you keep.
Your visibility plan
A social media strategy that aligns your message across platforms, so the momentum builds everywhere at once.
Real publicists. No retainers, ever.
This is a one-time program run by experienced publicists. When it ends, the contacts, the templates, and the momentum stay with you.
“Not only did Tracy help me crystallize my ideas and make them applicable to all audiences, but she also helped me understand and anticipate journalists’ reactions. On top of that, she helped me leverage my SXSW speech to attract a ton of media coverage that was a game-changer for the growth of our business.”
Built for experts ready for a bigger stage.
This program is for you if
- ✓You have expertise, research, a book, a practice, or a company you want recognized beyond your field
- ✓You want speaking gigs, press, and podcast interviews that drive revenue and impact
- ✓You, an assistant, or an AI agent can give the system 3-4 hours a week
- ✓You want the message, the contacts, and the system to belong to you
This probably doesn't fit if
- ✕You want a PR agency to run everything on your behalf
- ✕You need coverage this week
- ✕No one can give 3-4 hours a week to send emails we write and coordinate bookings
Have several experts to elevate?
Run a cohort with us.
Organizations can put several experts through our program at once. Each expert gets the full program, and we align their strategies with your organization's goals and messaging.
“As a John Hopkins University Provost’s Fellow, I spent over a year training in public-facing and media skills. I then had the amazing opportunity to work with Tracy, who transformed my outlook, presence, and messaging far more than what I learned during the year.”
“Working with Tracy really helped me navigate what’s important by mapping out my methodology and fully leaning into what makes me different than others out there. Since collaborating with Tracy, I’ve seen a huge uptick in inquiries, sales calls, and new clients. Tracy is an investment that is worth every penny.”
What getting the right attention looks like.
From one viral talk to global keynote speaker
We reworked Ian Beacraft's SXSW talk before he gave it, and it went viral. Within three months he was onstage with Kara Swisher, and by the end of that year he had 500 media mentions and representation by UTA. He now keynotes around the world.
From hard to explain to Olympic gold
Christi Powell helped elite athletes break through mental barriers, but explaining how was the hard part. We repositioned her as a visualization strategist, and the sharper message brought in several Olympic-bound athletes. One of them went on to win gold.
From bestselling author to paid keynote speaker
Dr. Justin Gregg wrote a bestseller and wanted to bring his ideas to bigger stages. We refined his narrative and developed keynote concepts he could pitch. Within one year, SXSW featured him on stage and the Washington Speakers Bureau, one of the world's most influential agencies, signed him.
From the exam room to Oprah, CNN, and NYT
Dr. Emily Boss spent over a year in formal media training and still couldn't find the right narrative for her dual interests: advancing healthcare delivery and helping moms get their kids the right care. We refined her messaging and developed two tracks for her speeches and thought leadership. With our advising, she earned her own coverage in Oprah, CNN, and The New York Times.
From “Food Stars” to CPG industry recognition
Erica Bethe Levin came off Gordon Ramsay's “Food Stars” with national exposure and no plan to keep it. We shaped her narrative into a system she ran herself, landing coverage in The Bump and Good Housekeeping, a recurring cooking segment on NBC, and a Progressive Grocer Top Pick for her brand.
From seasoned expert to global brand ambassador
Alex Ruggieri had decades of authority in commercial real estate and no brand built to carry it. We refined his message and built the identity around it, and a leading real estate group named him its international brand ambassador.
From boutique studio to Person to Watch
Rachel Zorel's all-women design studio did work that rivaled top Manhattan firms without the recognition to match. We sharpened her message and pitched her story until GDUSA featured her and named her a Person to Watch.
“Tracy’s methodological process helped me define my industry, service offerings, target clients, and long-term vision to create a comprehensive messaging system I could use to better position myself and my company.”
Ready for a bigger stage?
This program is for experts ready to invest in their visibility. Book an intro call and we’ll walk you through how it works, share pricing, and tell you honestly if it’s not a fit.
BOOK INTRO CALL20 minutes with Tracy’s team.
Questions experts ask us
Who does the work?
Our publicists do all the heavy lifting. This includes turning your expertise into a big idea, building your messaging system, developing your signature talk and speaker kit, writing pitches personalized to each journalist, creating your copy bank for conference applications, and hand-researching your media lists. Your part is sending the emails, monitoring the inbox, and showing up on the stages and interviews you book. An assistant or an AI agent can handle the sending and coordinating for you. Whenever you need direction, our private library of PR tutorial videos shows you what to do next.
I have never done PR. Is that a problem?
That's exactly who the program was built for. Our tutorial videos walk you through each step, so the first time a conference organizer or journalist writes back, you already know what to do.
How long does it take?
[Timeline: kickoff to first pitches sent, and how long the program runs.]
Do you guarantee bookings or coverage?
No, and be careful with anyone who does. What we can show you is what experts we work with have landed, including a Johns Hopkins surgeon who wrote and placed articles in outlets like Oprah, AARP, and The New York Times, with quotes on CNN, within three months. You get the same materials and support.
What does it cost?
We share pricing on the intro call. It's one flat fee, never a retainer, and everything we build is yours to keep.
I want PR for my brand, not for me.
Then you want The PR Accelerator, our program for brands. It lives here.