This page is about PR for individual experts. If you want PR for your brand, that page is here.
Get on stages and in the press without hiring a publicist.
Our publicists refine your message, develop your signature talk, and build your complete visibility system. Your assistant or an AI agent runs it, and everything we build stays yours.
For individual experts and the organizations behind them.
BOOK A CALL NOW See what experts have landedCLIENTS FEATURED IN
Tracy was able to find a way to take what I considered my greatest weakness as a science communicator and turn it into my greatest strength.
Our publicists build the system and you run it, or your assistant does.
We nail your message.
You start with working sessions with one of our publicists. Together we refine your expertise into a message people remember and match it to your goals for revenue and growth.
We build your visibility system.
We develop your signature talk, then build personalized pitches and hand-researched contact lists for the conferences, journalists, and podcasts that feature experts like you. Everything arrives ready to send.
You run it. Or your assistant does.
You, your assistant, or an AI agent sends the pitches, monitors the inbox, and books the stages and interviews. Our private library of PR tutorial videos shows you what to do at every step.
You can keep doing PR without us.
You get everything needed to keep the system running after the program ends, including our proven email templates, the contact lists we created for you, and access to our private library of PR tutorial videos.
A complete visibility system you keep
Your message, refined
Our publicists turn your expertise into a message people remember. You can also use it in your keynotes, your bio, your LinkedIn, and your website.
Your signature talk
We develop the talk that showcases your expertise and drives revenue, with a title and description built to get picked by conference organizers.
Stage and conference pitches
Personalized pitches to the conferences and events that book experts like you, each one aligned with your goals. You approve and send.
Press and podcast pitches
Pitches to journalists personalized to their coverage, and ready-to-personalize pitches for podcasts. Tailor each email using our formula for getting responses and coverage.
Hand-built contact lists
The conference organizers, journalists, and podcast hosts who would be most interested in your expertise, with names, outlets, and beats, researched by hand for you.
Private library of PR videos
You and your assistant get access to our private library of PR tutorial videos, so the system keeps working long after the program ends.
Why experts choose this over a publicist
A publicist bills monthly whether or not bookings land, and the contacts leave when the contract ends. This is a one-time program, and everything we build stays with you.
Tracy helped me find a clear message for our company and a communications strategy I could actually execute. It changed how I talk about my business and gave us real visibility to reach more prospects.
Built for experts ready for a bigger stage
This program is for you if
- You have expertise, research, a book, a practice, or a company you want recognized beyond your field
- You want speaking gigs, press, and podcast interviews that drive revenue and impact
- You, an assistant, or an AI agent can give the system 3-4 hours a week
- You want the message, the contacts, and the system to belong to you, not a publicist
This probably doesn't fit if
- You want a publicist to run everything on your behalf
- You need coverage this week
- No one can give 3-4 hours a week to send emails we write and coordinate bookings
Ian Beacraft, Founder and Chief Futurist, Signal + Cipher
“Not only did Tracy help me crystallize my ideas and make them applicable to all audiences, but she also helped me understand and anticipate journalists’ reactions. On top of that, she helped me leverage my SXSW speech to attract a ton of media coverage that was a game-changer for the growth of our business.”
Questions experts ask us
Who does the work?
Our publicists do all the heavy lifting. This includes refining your message, developing your signature talk, writing pitches personalized to each conference, journalist, and podcast, and researching the contact lists. Your part is sending the emails, monitoring the inbox, and showing up on the stages and interviews you book. An assistant or an AI agent can handle the sending and coordinating for you. Whenever you need direction, our private library of PR tutorial videos shows you what to do next.
I have never done PR. Is that a problem?
That's exactly who the program was built for. Our tutorial videos walk you through each step, so the first time a conference organizer or journalist writes back, you already know what to do.
How long does it take?
[Timeline: kickoff to first pitches sent, and how long the program runs.]
Do you guarantee bookings or coverage?
No, and be careful with anyone who does. What we can show you is what experts we work with have landed, including a Johns Hopkins surgeon who wrote and placed articles in outlets like Oprah, AARP, and The New York Times, with quotes on CNN, within two months. You get the same materials and support.
What does it cost?
We share pricing on the intro call. It's a program fee rather than a retainer, and everything we build is yours to keep.
I want PR for my brand, not for me.
Then you want The PR Accelerator, our program for brands. It lives here.
Proof you don’t need a publicist.
Here are real wins from clients who earned this coverage on their own
The Kickstarter inventor who raised $2.5 million
Fully funded in 24 minutes. Top 0.1% of all Kickstarter campaigns ever.
The baby food CEO who earned national awards & press
Product named Progressive Grocer Top Pick 2025. CEO earned coverage in The Bump, Good Housekeeping, NBC, Motherly, and more.
The Hopkins surgeon who got published in Oprah, AARP, and more
Wrote and placed articles in outlets like Oprah, AARP, and quoted in the New York Times and CNN — all in just 2 months.
The CEO who named a moment in Fast Company
Coined the phrase “The Great Fractionalization” and got extensively quoted for it in Fast Company.
The ESG consultancy whose original research was featured in Newsweek
Produced, pitched, and placed a report on ESG in the second Trump administration in Newsweek.
Ready for a bigger stage?
Book a call and tell us about your expertise and your goals. We'll walk you through what your visibility system would look like, give you a price, and tell you honestly if it's not a fit.
BOOK A CALL NOWWhat clients say
Elizabeth Ferruelo, Chief Development Officer, i.c.stars
“Working with Tracy has been a game-changer for i.c.stars. We’ve gained visibility in all of our regional markets and on the national stage while also building the internal skills to tell our story with confidence. It’s the best of both worlds: strategic support when we need it, and long-term capacity that keeps delivering.”
Mike Gunderson, Founder and President of Gundir
“Without a doubt, I would wholeheartedly recommend Tracy to anyone looking to grow their brand, whether it's an existing business or a new venture. Her ability to develop brand messaging that resonates, her strategic approach to storytelling, and her dedication to ensuring success make her an invaluable asset.”
Sonny Garg, Board Member, The Institute for Nonviolence Chicago
“It is through Tracy’s carefully orchestrated process of organizational inquiry that the messaging reveals itself, and the outcome of our work together has proven to resonate deeply with both our internal team and external audiences, including funders."
Lauren Wambold Patel, CEO, Keenan Reid Strategies
“Tracy helped me find a clear message for our company and a communications strategy I could actually execute. It changed how I talk about my business and gave us real visibility to reach more prospects. With Tracy’s help, we were able to get an interview published in Fast Company – a huge win for our credibility.”