What getting the right attention looks like.
Client stories from our programs, told the way they happened.
From idea to $2.4M on Kickstarter
CardMill's founder had an AI-powered trading card sorter and a passionate niche to reach. We nailed his origin story, built the messaging and the complete PR system, and he ran it. The Kickstarter funded in 24 minutes and closed at $2.4 million.
From one viral talk to global keynote speaker
We reworked Ian Beacraft's SXSW talk before he gave it, and it went viral. Within three months he was onstage with Kara Swisher, and by the end of that year he had 500 media mentions and representation by UTA. He now keynotes around the world.
From the exam room to Oprah, CNN, and NYT
Dr. Emily Boss spent over a year in formal media training and still couldn't find the right narrative for her dual interests: advancing healthcare delivery and helping moms get their kids the right care. We refined her messaging and developed two tracks for her speeches and thought leadership. With our advising, she earned her own coverage in Oprah, CNN, and The New York Times.
From hard to explain to Olympic gold
Christi Powell helped elite athletes break through mental barriers, but explaining how was the hard part. We repositioned her as a visualization strategist, and the sharper message brought in several Olympic-bound athletes. One of them went on to win gold.
From “Food Stars” to CPG industry recognition
Globowl's founder came off Gordon Ramsay's “Food Stars” with national exposure and no plan to keep it. We sharpened her founder story and built the strategy she ran herself, landing The Bump, Good Housekeeping, a recurring NBC cooking segment, and a Progressive Grocer Top Pick.
From launch to a pilot with The Gap
Gunderson Direct's founder wanted buzz for two new direct response platforms. We built the media narrative and pitch angles, and PostReminder launched with a standout feature in a top marketing trade publication.
From no online presence to $80K in 10 days
Windy City Indie had less than two weeks to launch a virtual benefit concert with no digital presence. We led the PR and digital activation, secured opening remarks from Governor JB Pritzker, and landed coverage across Chicago's top outlets.
From boutique studio to Person to Watch
Rachel Zorel's all-women design studio did work that rivaled top Manhattan firms without the recognition to match. We sharpened her message and pitched her story until GDUSA featured her and named her a Person to Watch.
From tight window to morning show sensation
Margo Popio's Barbie-themed photoshoot launched with the movie already in theaters and the media window closing. We built the pitch that made WGN Morning News send two reporters through the full shoot, live on air.
From no distributor to a New York Times exclusive
The docuseries “I Bid You Peace” released without a studio behind it. We clarified the film's narrative, built the media system its director ran independently, and the New York Times covered it exclusively, including in print.
From local provider to national story
Brightpoint needed to break into national media ahead of a basic income pilot in a crowded news moment. We sharpened its messaging, advised a policy paper that drove statewide coverage, and elevated the pilot's launch into a national conversation.
From founder transition to national stage
As its founder stepped down after 25 years, i.c.stars needed steady visibility through the change. We built the PR strategy and system its team ran across regional markets, and helped the new CEO land a national appearance and a print op-ed.
From complex work to a message that clicks
Funders couldn't quickly grasp what set Nonviolence Chicago apart. Our messaging process uncovered its differentiator, an innovator that develops new methods for reducing gun violence and teaches them worldwide, and the reframe resonated with foundations immediately.
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“Tracy’s methodological process helped me define my industry, service offerings, target clients, and long-term vision to create a comprehensive messaging system I could use to better position myself and my company.”
“Working with Tracy has been a game-changer for i.c.stars. We’ve gained visibility in all of our regional markets and on the national stage while also building the internal skills to tell our story with confidence.”
“Working with Tracy really helped me navigate what’s important by mapping out my methodology and fully leaning into what makes me different than others out there. Since collaborating with Tracy, I’ve seen a huge uptick in inquiries, sales calls, and new clients. Tracy is an investment that is worth every penny.”
“As a John Hopkins University Provost’s Fellow, I spent over a year training in public-facing and media skills. I then had the amazing opportunity to work with Tracy, who transformed my outlook, presence, and messaging far more than what I learned during the year.”
“Not only did Tracy help me crystallize my ideas and make them applicable to all audiences, but she also helped me understand and anticipate journalists’ reactions. On top of that, she helped me leverage my SXSW speech to attract a ton of media coverage that was a game-changer for the growth of our business.”
Tracy helped me turn my idea into a story people believed in. Her strategy gave me the tools to build momentum, and it directly fueled our record-breaking $2.5M Kickstarter launch.
Although I've always considered myself PR savvy, traditional PR hasn't always felt like it was working. Tracy armed me with the tools I needed to do it the right way, on my own, and it's been more effective than anything else we've ever tried.