PR for experts
Get the attention
your expertise deserves.
Without the agency price tag
We’re the publicists who set you up to get the right attention
and to succeed without us long term.
One flat fee. No retainers, ever.
Book a call with TracyDoing PR for a brand? Click here.
Media coveragePodcast & YouTube showsStagesSocial media
Clients featured in
Meet Tracy
I watched smart people blow their money on PR agencies. So I built a smarter way to do PR.
I’m a former TIME Magazine journalist and media executive. I created a way to do PR that helps you get fast results and also sets you up for the long term, saving you tens of thousands of dollars in annual agency fees.
Select clients
In their words
“As a Johns Hopkins University Provost’s Fellow, I spent over a year training in public-facing and media skills. I then had the amazing opportunity to work with Tracy, who transformed my outlook, presence, and messaging far more than what I learned during the year.”
Dr. Emily BossSurgeon and Professor, Johns Hopkins University
“Not only did Tracy help me crystallize my ideas and make them applicable to all audiences, but she also helped me understand and anticipate journalists’ reactions. On top of that, she helped me leverage my SXSW speech to attract a ton of media coverage that was a game-changer for the growth of our business.”
Ian BeacraftCo-founder and Chief Futurist, Signal + Cipher
PR done smarter
Hire publicists once.
Keep the system.
Get press, podcast & YouTube interviews, and speaking gigs from one PR system built around your ideas. Our publicists write the exact emails to send, show you what to do, and build you AI agents so you can keep going on your own. One flat fee.
Most clients save 75% or more on annual agency fees
With our publicists
You or your team
With our publicists
You or your team
01
We nail your message
and PR strategy.
Work with Tracy to create the right PR foundation for yourself.
02
Our publicists build your campaigns and PR system.
Our team creates PR campaigns you can immediately run and a PR system you can keep running after we’re done.
03
You send the emails
and run the system.
Tracy teaches you exactly what to do. You keep our video tutorials, and ongoing coaching is there when you want it.
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Narrative Development
Your big idea, shaped into a story people remember, with talking points to stay on message in interviews.
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Signature Talk & Speaker Kit
We shape your talk, build your speaker kit, and set up a system that makes applying to conferences easy.
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Personalized Media Relations
Hand-built lists and personalized pitches for press, podcasts, YouTube shows, and creators, ready to send.
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Social Media Strategy & Coaching
A strategy that carries your ideas online, with coaching to keep it going.
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Weekly Project Plan
Your first 60 days, planned week by week and built for you or your assistant to run.
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PR Video Library
Our tutorials for learning to handle PR like a pro.
Custom AI AgentsNew
Trained on our methodology and your narrative, so you can draft new pitches and applications without us.
Press coverage
Where our clients’ pitches landed.
Here is some of the media coverage we helped our clients secure themselves.
In their words
“Tracy was able to find a way to take what I considered my greatest weakness as a science communicator and turn it into my greatest strength. It’s the kind of insight that only a seasoned veteran of the PR industry can provide.”
Dr. Justin GreggAnimal cognition scientist and bestselling author
“Working with Tracy really helped me navigate what’s important by mapping out my methodology and fully leaning into what makes me different than others out there. Since collaborating with Tracy, I’ve seen a huge uptick in inquiries, sales calls, and new clients. Tracy is an investment that is worth every penny.”
Christi PowellMindset and Visualization Strategist
Is this you?
Built for experts ready for a bigger stage.
This is for you if
- You have expertise, research, a book, a practice, or a company you want recognized beyond your field.
- You want speaking gigs, press, and podcast interviews that drive revenue and impact.
- You or an assistant can give the system 3 to 4 hours a week.
- You want the message, the contacts, and the system to belong to you.
This probably isn’t a fit if
- You want a PR agency to run everything on your behalf.
- You need coverage this week.
- No one can give 3 to 4 hours a week to send emails we write and coordinate bookings.
For organizations
Have several experts to elevate? Run a cohort with us.
We’ve run cohorts for several organizations, including Johns Hopkins University. Each expert gets the full program, and we align their strategies with your organization’s goals and messaging.
Case studies
What getting the right attention looks like.
Futurist and creative technologist
From one viral talk to global keynote speaker
Ian Beacraft wanted his SXSW talk to make a mark. We shaped it with him before he gave it, and the talk went viral. Within three months he was onstage with Kara Swisher, and by the end of that year he had 500 media mentions and representation by UTA. He now keynotes around the world.
SXSW main stage three years runningGlobal keynote speaker, repped by UTA
Scientist and bestselling author
From bestselling author to the Washington Speakers Bureau
Dr. Justin Gregg was already speaking and wanted higher-profile stages. We helped him strengthen his narrative and frame his talks for the events he wanted. Within 18 months he spoke at SXSW, was accepted by the Washington Speakers Bureau, and landed a major keynote from a lead his updated website brought in.
Spoke at SXSW 2026Accepted by the Washington Speakers Bureau
Johns Hopkins surgeon and professor
From the exam room to Oprah, CNN, and NYT
Dr. Emily Boss wanted to reach two audiences at once, moms and healthcare leaders. We refined her narrative to carry both and helped her learn to attract consistent media coverage without a publicist. Within six months she landed in The New York Times, CNN, and Oprah.
Two signature speaking tracksOp-eds in national outlets
Performance coach to elite athletes
From elite athletes to Olympic gold
Christi Powell was already working with Olympic athletes and wanted to reach more of them. We refined her messaging, and the sharper message attracted more Olympic-bound athletes, including one who won gold in 2026.
More Olympic-bound athletes as clientsOne won gold in 2026
CPG founder and TV personality
From “Food Stars” to CPG industry recognition
Erica Bethe Levin came off Gordon Ramsay’s “Food Stars” with national exposure and wanted to build on it. We shaped her narrative into a system she ran herself, landing The Bump, Good Housekeeping, a recurring cooking segment on NBC, and a Progressive Grocer Top Pick for her brand.
2026 Tory Burch FellowRecurring NBC contributor
Commercial real estate advisor
From seasoned expert to global brand ambassador
Alex Ruggieri had decades of authority in commercial real estate and wanted a brand that matched it. We refined his message and built the identity around it, and a leading real estate group named him its international brand ambassador.
Named an international brand ambassadorNew brand identity, photo shoot, and website
Design agency founder
From boutique studio to Person to Watch
Rachel Zorel’s all-women design studio did work that rivaled top Manhattan firms, and she wanted the recognition to match. We sharpened her message and pitched her story until GDUSA featured her and named her a Person to Watch.
Featured in GDUSANamed a GDUSA Person to Watch
In their words
“Tracy’s methodological process helped me define my industry, service offerings, target clients, and long-term vision to create a comprehensive messaging system I could use to better position myself and my company.”
Dr. Pooja A. PatelFounder of Aging Together
“Tracy helped me find a clear message for our company and a communications strategy I could actually execute. It changed how I talk about my business and gave us real visibility to reach more prospects.”
Lauren Wambold PatelFounder and CEO, Keenan Reid Strategies
Ready for a bigger stage?
This program is for experts ready to invest in their visibility. Book an intro call and we’ll walk you through how it works, share pricing, and tell you honestly if it’s not a fit.
Book a call with Tracy