Training Programs
We design and deliver customized training programs on modern PR and personal branding. Available on-site or virtually.
Empower your people to get the right attention.
Since 2012, we have delivered custom PR training programs to thousands of professionals at organizations, including Johns Hopkins, the National Association of Broadcasters, and the American Library Association
All of our programs are tailored to the audience’s skill levels, roles, and industry trends. Additionally, we can design a training program to support your organization’s larger communications strategy and growth plans.
All sessions are delivered by principal Tracy Samantha Schmidt.
Sample sessions include:
Getting Covered When No One Reads the Same Thing
Turning What You Know Into Video People Watch
From Expert to Keynote Speaker
TRUSTED BY PROFESSIONALS AT
Client Reviews
“Tracy is an expert on social media, and she demonstrates that in her explanation of philosophy, strategy, approach, and tactics. ALA staff were enthusiastic about her presentation.”
— Jeff Julian, American Library Association“Tracy's engaging and inspiring presentation style was a big hit in our organization, appealing to all skill levels.”
— Andy Sternberg, Rotary International“Quite simply, she's one of the best social media trainers in the country, and she's also a joy to work with.”
— David Klein, Crain Communications