Work with us.

We help you — or your colleagues — get more press, better speaking gigs, and online buzz.

We set you up to
get the right attention.

Unlike a traditional PR agency, we empower our clients to get their own press, book bigger speaking gigs, and grow their online audience.

We do this by creating everything an agency does, except we hand it over to you and teach you exactly what to do.

Our unique, proven approach can save you thousands of dollars per month on PR services.

If desired, we can also handle speaker booking for you.

LET'S TALK

CLIENTS FEATURED IN

How we work

1. We nail your new message.

I work with you to refine your message so it connects with the media, conference producers, and your target audiences.

2. We build your PR system.

Next, my team creates everything that a traditional PR agency would. The difference is we put into a simple system that you or your team can run yourselves.

3. You get more press and speaking gigs.

You are ready to get press and better speaking gigs using your new PR system. If desired, we can also handle booking speaking gigs for you or your team.

BOOK A CALL

TRUSTED BY PROFESSIONALS AT

WHY THIS WORKS

With the right PR system, you can get major attention.

Since 2022, we’ve helped over 100 clients attract top press, book high-profile conferences, raise millions, and go viral — all by empowering them to do their own PR.

Picture above: Some of our clients

Who we work with

We often create PR systems for multiple experts and executives inside larger organizations, like universities, associations, and nonprofits.

Organizations

We create PR systems to launch new offerings, expand into new markets, and gain momentum when nothing else has worked.

Brands

We work with experts of all kinds, including clinicians, academics, scientists, executives, and consultants.

Individuals

BOOK INTRO CALL

Let’s talk results.

Here are some of our clients’ biggest wins:

Viral at SXSW

Now main stage at SXSW three years running. 500+ media mentions in a year. Now represented by UTA.

FUTURIST + CREATIVE TECHNOLOGIST

New York Times exclusive

Print exclusive for an indie docuseries. No distributor. Almost 1M TikTok views in 4 weeks.

INDEPENDENT FILMMAKER

$2.5 million

Raised on Kickstarter. Fully funded in 24 minutes. Top 0.1% of all Kickstarter campaigns ever.

INVENTOR + FOUNDER

Tier One media at last

Landed multiple Tier One outlets within weeks of completing our program after years of trying.

SOCIAL SERVICES AGENCY

$15k to $50k keynote

Tripled fee for keynote within 2 weeks of reworking speech. Year fully booked for the first time ever.

CONSULTANT

CNN, Oprah, AARP

Secured multiple Tier One media placements within 2 months of beginning our work together.

SURGEON & ACADEMIC

$80k in one livestream

Governor secured for opening remarks. Grammy-winning artists activated. Raised $80k in 2 hours.

MUSIC NONPROFIT

Got The Gap for a pilot

Within two weeks of getting new messaging from us, secured The Gap for a pilot project.

SAAS START-UP

SEE CASE STUDIES

More proof you don’t need a publicist.

Here are actual examples of PR wins achieved by our clients.

Screenshot of CardMill's Kickstarter Success that Raised Millions

The Kickstarter that raised
$2.5 million.

Fully funded in 24 minutes. Top 0.1% of all Kickstarter campaigns ever.

SEE THE CAMPAIGN

Screenshot of New York Times exclusive coverage of indie film I Bid You Peace

The indie film that landed a New York Times exclusive

Print exclusive for an indie docuseries. No distributor. Almost 1M TikTok views in 4 weeks.

SEE THE COVERAGE

Erica Bethe Levin, founder of Globowl, on Gordon Ramsay's Food Stars

The baby food brand named editors’ top picks, repeatedly.

Product named Progressive Grocer Top Pick 2025. Featured in Gordon Ramsay’s “Food Stars” & The Bump.

SEE THE COVERAGE

The founder who went viral at SXSW and got repped by UTA.

Now main stage at SXSW three years running. 500+ media mentions in a year & appearance with Kara Swisher.

SEE THE VIRAL TALK

Screenshot of Dr Emily Boss's article for Oprah

The surgeon who got published in Oprah, AARP, and more

Wrote and placed articles in outlets like Oprah, AARP, and quoted in the New York Times and CNN — all in just 2 months.

SEE THE COVERAGE

Screenshot of Lauren Wambold Patel's article in Fast Company

The CEO who named a moment in Fast Company.

Coined the phrase “The Great Fractionalization” and got extensively quoted for it in Fast Company.

SEE THE COVERAGE

Screenshot of Magnolia School's Coverage in The Houston Chronicle

The girls’ school featured on the Houston Chronicle’s cover.

Pitched and secured Page One coverage in their local paper, The Houston Chronicle.

SEE THE COVERAGE

Screenshot of Veerless, ESG consulting firm, published in Newsweek

The ESG consultancy whose report ran in Newsweek.

Produced, pitched, and placed a report on ESG in the second Trump administration in Newsweek.

SEE THE COVERAGE

"Tracy helped me turn my idea into a story people believed in. Her strategy gave me the tools to build momentum, and it directly fueled our record-breaking $2.5M Kickstarter launch."

—Jonathan Domanus, Founder, CardMill
"Tracy artfully pulled highlights from my background and research, helping me reframe and build messaging that will take my public health research and systems leadership outside of journals and conference rooms."

Dr. Emily Boss, Surgeon and Scientist Johns Hopkins University
“We’ve gained visibility in all of our regional markets and on the national stage while also building the internal skills to tell our story with confidence.”

—Elizabeth Ferruelo, Chief Revenue Officer, i.c.stars
“Not only did Tracy help me crystallize my ideas and make them applicable to all audiences, but she also helped me understand and anticipate journalists’ reactions. On top of that, she helped me leverage my SXSW speech to attract a ton of media coverage that was a game-changer for the growth of our business.”

—Ian Beacraft, Keynote Speaker and Chief Futurist, Signal + Cipher
“Tracy was able to find a way to take what I considered my greatest weakness as a science communicator and turn it into my greatest strength. It’s the kind of insight that only a seasoned veteran of the PR industry can provide.”

Dr. Justin Gregg, Scientist and Best-Selling Author
"Tracy helped me find a clear message for our company and a communications strategy I could actually execute. It changed how I talk about my business and gave us real visibility to reach more prospects. With Tracy’s help, we were able to get an interview published in Fast Company – a huge win for our credibility.”

Lauren Wambold Patel, CEO of Keenan Reid Strategies
“It is through Tracy’s carefully orchestrated process of organizational inquiry that the messaging reveals itself, and the outcome of our work together has proven to resonate deeply with both our internal team and external audiences, including funders."

Sonny Garg, Board Member, Institute for Nonviolence Chicago
"Tracy armed me with the tools I needed to do it the right way, on my own, and it's been more effective than anything else we've ever tried. She goes above and beyond to support her clients, celebrates every win, and even makes sure we all have fun along the way.”

Erica Bethe Levin, Founder and CEO, Globowl
“I have looked for ages to find someone who could understand my business, and Tracy got it right from the start."

Alex Ruggieri, Commercial Real Estate Broker and Counselor of Real Estate
“Tracy's methodological process helped me define my industry, service offerings, target clients, and long-term vision to create a comprehensive messaging system I could use to better position myself and my company.”

Dr. Pooja A. Patel, Occupational Therapist and Founder, Aging Together
“Because of Tracy, we were first covered by CBS and then inundated with press coverage. Tracy's PR strategy was a game-changer for our organization and one of the reasons why we grew so fast.”

Seth Kravitz, Co-founder and CEO, Technori

MY NEWSLETTER

The Visibility Memo

Get my candid tips on getting more visible in a fragmented media climate. Delivered weekly.

Work with us.

We set you up to get the right attention.

How we work

1. We nail your new message.

2. We build your PR system.

3. You get more press and speaking gigs.

With the right PR system, you can get major attention.

Who we work with

Organizations

Brands

Individuals

Let’s talk results.

Viral at SXSW

New York Times exclusive

$2.5 million

Tier One media at last

$15k to $50k keynote

CNN, Oprah, AARP

$80k in one livestream

Got The Gap for a pilot

More proof you don’t need a publicist.

The Kickstarter that raised $2.5 million.

The indie film that landed a New York Times exclusive

The baby food brand named editors’ top picks, repeatedly.

The founder who went viral at SXSW and got repped by UTA.

The surgeon who got published in Oprah, AARP, and more

The CEO who named a moment in Fast Company.

The girls’ school featured on the Houston Chronicle’s cover.

The ESG consultancy whose report ran in Newsweek.

"Tracy helped me turn my idea into a story people believed in. Her strategy gave me the tools to build momentum, and it directly fueled our record-breaking $2.5M Kickstarter launch."

"Tracy artfully pulled highlights from my background and research, helping me reframe and build messaging that will take my public health research and systems leadership outside of journals and conference rooms."

“We’ve gained visibility in all of our regional markets and on the national stage while also building the internal skills to tell our story with confidence.”

“Tracy was able to find a way to take what I considered my greatest weakness as a science communicator and turn it into my greatest strength. It’s the kind of insight that only a seasoned veteran of the PR industry can provide.”

“It is through Tracy’s carefully orchestrated process of organizational inquiry that the messaging reveals itself, and the outcome of our work together has proven to resonate deeply with both our internal team and external audiences, including funders."

"Tracy armed me with the tools I needed to do it the right way, on my own, and it's been more effective than anything else we've ever tried. She goes above and beyond to support her clients, celebrates every win, and even makes sure we all have fun along the way.”

“I have looked for ages to find someone who could understand my business, and Tracy got it right from the start."

“Tracy's methodological process helped me define my industry, service offerings, target clients, and long-term vision to create a comprehensive messaging system I could use to better position myself and my company.”

“Because of Tracy, we were first covered by CBS and then inundated with press coverage. Tracy's PR strategy was a game-changer for our organization and one of the reasons why we grew so fast.”

The Visibility Memo

We set you up to
get the right attention.

The Kickstarter that raised
$2.5 million.