This page is about PR for brands. If you want press for yourself as an expert, that page is here.
Put your brand
in front of the press.
Our publicists find what’s newsworthy about your brand and build your complete PR campaign, ready to email to the journalists likely to cover you. You run it, and everything we build stays yours.
For brands and the teams behind them.
Tracy helped me turn my idea into a story people believed in. Her strategy gave me the tools to build momentum, and it directly fueled our record-breaking $2.5M Kickstarter launch.
Our publicists build it.
You (or your team) run it.
Here’s what that looks like:
We find what's newsworthy.
Two working sessions with one of our publicists turn your brand's story into newsworthy angles, matched to your goals for growth.
We build your campaign.
Your messaging, your press release, pitches personalized to targeted journalists, and hand-built email lists for media, podcasts, and creators. Everything arrives ready to send.
You get the attention.
The pitches go out from your inbox, you coordinate the coverage, and our tutorial videos show every step.
Everything stays yours.
The email templates, the contact lists, and the tutorial library are yours to reuse for every launch after this one.
A complete campaign and a system you keep.
Brand messaging
Fact-based messaging that stands up to journalistic skepticism, ready for your sales proposals, investor decks, and website.
GEO-optimized press release
Written for journalists, optimized for generative engine optimization (GEO), and published to the wire for you, so your brand shows up in tools like ChatGPT and Claude.
Personalized pitches to journalists
Our publicists write each pitch, personalize it to targeted journalists, and hand-build the media list. Ready to send from your inbox.
Templates for every PR situation
Tailored email templates for all PR situations, yours to reuse again and again.
Podcast and creator pitches
Tailored pitches for podcasts and content creators, ready to personalize with our formula for getting responses.
Coaching and our PR video library
Coaching from our team, plus access to our private library of PR tutorial videos for you and your team.
Real publicists. No retainers, ever.
This is a one-time program run by experienced publicists. When it ends, the media lists, the templates, and the momentum stay with your brand.
Although I've always considered myself PR savvy, traditional PR hasn't always felt like it was working. Tracy armed me with the tools I needed to do it the right way, on my own, and it's been more effective than anything else we've ever tried.
“Working with Tracy has been a game-changer for i.c.stars. We’ve gained visibility in all of our regional markets and on the national stage while also building the internal skills to tell our story with confidence.”
Built for brands with a story to tell.
This program is for you if
- ✓You have a launch, product, major announcement, upcoming event, or original research you want publicity for
- ✓You or someone on your team can give the campaign 3-4 hours a week
- ✓You want the materials and the contact lists to belong to your brand
- ✓You want a complete PR system you can reuse for every launch after this one
This probably doesn't fit if
- ✕You want a PR agency to run everything on your behalf
- ✕You need coverage this week
- ✕No one on your team has 3-4 hours a week to send emails we write and coordinate coverage
What getting the right attention looks like.
From idea to $2.5M on Kickstarter
CardMill's founder had an AI-powered trading card sorter and a passionate niche to reach. We nailed his origin story, built the messaging and the complete PR system, and he ran it. The Kickstarter funded in 24 minutes and has raised $2.5 million.
From “Food Stars” to CPG industry recognition
Globowl's founder came off Gordon Ramsay's “Food Stars” with national exposure and no plan to keep it. We sharpened her founder story and built the strategy she ran herself, landing The Bump, Good Housekeeping, a recurring NBC cooking segment, and a Progressive Grocer Top Pick.
From no distributor to a New York Times exclusive
The docuseries “I Bid You Peace” released without a studio behind it. We clarified the film's narrative, built the media system its director ran independently, and the New York Times covered it exclusively, including in print.
From local provider to national story
Brightpoint needed to break into national media ahead of a basic income pilot in a crowded news moment. We sharpened its messaging, advised a policy paper that drove statewide coverage, and elevated the pilot's launch into a national conversation.
From no online presence to $80K in 10 days
Windy City Indie had less than two weeks to launch a virtual benefit concert with no digital presence. We led the PR and digital activation, secured opening remarks from Governor JB Pritzker, and landed coverage across Chicago's top outlets.
From launch to a pilot with The Gap
Gunderson Direct's founder wanted buzz for two new direct response platforms. We built the media narrative and pitch angles, and PostReminder launched with a standout feature in a top marketing trade publication.
From tight window to morning show sensation
Margo Popio's Barbie-themed photoshoot launched with the movie already in theaters and the media window closing. We built the pitch that made WGN Morning News send two reporters through the full shoot, live on air.
From founder transition to national stage
As its founder stepped down after 25 years, i.c.stars needed steady visibility through the change. We built the PR strategy and system its team ran across regional markets, and helped the new CEO land a national appearance and a print op-ed.
From complex work to a message that clicks
Funders couldn't quickly grasp what set Nonviolence Chicago apart. Our messaging process uncovered its differentiator, an innovator that develops new methods for reducing gun violence and teaches them worldwide, and the reframe resonated with foundations immediately.
“Tracy’s attention to detail, research prowess, and knack for crafting persuasive pitches were evident in every aspect of the PR system her team created for us. Without a doubt, I would wholeheartedly recommend Tracy to anyone looking to grow their brand, whether it’s an existing business or a new venture.”
“It is through this carefully orchestrated process of organizational inquiry that the messaging reveals itself, and it has proven to resonate deeply with both our internal team and external audiences, including funders.”
Questions brands ask us
Who does the work?
Our publicists do all the heavy lifting. This includes creating your messaging, the press release, pitches personalized to each journalist's coverage, and the contact lists. Your part is sending the emails, monitoring your inbox, and coordinating the coverage. The podcast and creator pitches come ready to personalize, so you can tailor each one as you see fit using our formula. Sending from your own inbox means the relationships you build with journalists and creators belong to you, not to an agency. We also provide two check-in sessions as your campaign is underway to answer questions that may arise.
We have never done PR. Is that a problem?
That's exactly who the program was built for. The check-in sessions exist so that the first time a journalist writes back, you already know what to do.
How long does it take?
The program takes six weeks to complete. It's designed to take as little of your time as possible, including during the campaign itself.
Do you guarantee coverage?
No, and be careful with anyone who does. What we can show you is what brands in the program have landed: a $2.5 million Kickstarter campaign, a New York Times exclusive, the front page of the Houston Chronicle, and original research covered in Newsweek. You get the same materials and support those brands used.
What does it cost?
It's one flat fee for the whole program, divided into two monthly payments. We share pricing on the intro call, and everything we build is yours to keep.
I want press for myself, not a brand.
Then you want our expert program, which develops your signature talk and builds a visibility system that books stages and earns press. It lives here.
Tracy helped me find a clear message for our company and a communications strategy I could actually execute. It changed how I talk about my business and gave us real visibility to reach more prospects.
Ready to tell your story?
This program is for brands ready to invest in their visibility. Book an intro call and we’ll walk you through how it works, share pricing, and tell you honestly if it’s not a fit.
BOOK INTRO CALL20 minutes with Tracy’s team.