This page is about PR for brands. If you want press for yourself as an expert, that page is here.
Get your brand in the press without hiring an agency.
Our publicists build your complete PR campaign. You run it from your own inbox and keep the system for every launch after this one.
For any brand and the team behind them.
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Our publicists build the campaign and you run it, with check-ins along the way.
We figure out what's newsworthy about your brand.
You start with two working sessions with one of our publicists. Together we find the newsworthy angles in your brand and match them to your goals for growing your organization.
We build your campaign.
We build your messaging, your press release, personalized pitches to targeted journalists, and email lists for media, podcasts, and creators. Everything arrives ready to send by you or a member of your team.
You run it, with check-ins.
You or your team sends the pitches and books the interviews. We hold two check-in sessions during the campaign to answer any questions and help you finish strong.
You can keep doing PR without us.
You get everything needed to keep doing PR after the program ends, including our proven email templates, the contact lists we created for you, and access to our private library of PR tutorial videos.
Mike Gunderson, Founder of Gundir, PostReminder, and VoteReminder
Tracy's attention to detail, research prowess, and knack for crafting persuasive pitches were evident in every aspect of the PR system her team created for us. Without a doubt, I would wholeheartedly recommend Tracy to anyone looking to grow their brand, whether it's an existing business or a new venture.”
A complete campaign and a system you keep
Brand messaging
Our publicists sharpen your brand's story into fact-based messaging that stands up to journalistic skepticism. You can also use this in your sales proposals, investor decks, and website copy.
Press release and journalist pitches
Your press release and media pitches come fully written, each one personalized by a publicist to the journalist's coverage and targeted to align with your goals. You approve and send.
Podcast and creator pitches
We write ready-to-personalize pitches for podcasts and creators. Tailor each email using our formula for getting responses and coverage.
Hand-built contact lists
The journalists, podcast hosts, and creators who would be most interested in your story, with names, outlets, and beats, researched by hand for your campaign.
Check-in sessions while you pitch
Two sessions with a publicist while your campaign is live, to see how things are going, work through whatever journalists send back, and keep the momentum up.
A plan for online momentum
Coverage works harder when you share it well, so we show you how to turn every story and interview into social content that grows your following between launches.
Why brands choose this over a retainer
An agency charges monthly whether or not coverage lands, and the lists and materials leave when the contract ends. The Accelerator is a one-time program, and everything we build stays with you.
Tracy helped me find a clear message for our company and a communications strategy I could actually execute. It changed how I talk about my business and gave us real visibility to reach more prospects.
Built for brands with a story to tell
This program is for you if
- You have a launch, product, major announcement, upcoming event, or original research you want to get publicity for
- You or someone on your team can give the campaign 3-4 hours a week
- You want the materials and all the contact lists to belong to your brand, not an agency
- You want a complete PR system you can reuse, so you never need to hire an agency again
This probably doesn't fit if
- You want an agency to run everything on your behalf
- You need coverage this week
- No one on your team has 3-4 hours a week to send emails we write and coordinate coverage
Questions brands ask us
Who does the work?
Our publicists do all the heavy lifting. This includes creating your messaging, the press release, pitches personalized to each journalist's coverage, and the contact lists. Your part is sending the emails, monitoring your inbox, and coordinating the coverage. The podcast and creator pitches come ready to personalize, so you can tailor each one as you see fit using our formula. Sending from your own inbox means the relationships you build with journalists and creators belong to you, not to an agency. We also provide two check-in sessions as your campaign is underway to answer questions that may arise.
We have never done PR. Is that a problem?
That's exactly who the program was built for. The check-in sessions exist so that the first time a journalist writes back, you already know what to do.
How long does it take?
The program takes six weeks to complete. It's designed to take as little of your time as possible, including during the campaign itself.
Do you guarantee coverage?
No, and be careful with anyone who does. What we can show you is what brands in the program have landed: a $2.5 million Kickstarter campaign, a New York Times exclusive, the front page of the Houston Chronicle, and original research covered in Newsweek. You get the same materials and support those brands used.
What does it cost?
It's one flat fee for the whole program, divided into two monthly payments. We share pricing on the intro call, and everything we build is yours to keep.
I want press for myself, not a brand.
Then you want our expert program, which develops your signature talk and builds a visibility system that books stages and earns press. It lives here.
Proof you don’t need a publicist.
Here are real wins from clients who completed The PR Accelerator program.
The Kickstarter inventor who raised $2.5 million
Fully funded in 24 minutes. Top 0.1% of all Kickstarter campaigns ever.
The indie filmmaker who landed a New York Times exclusive
Print exclusive for an indie docuseries. No distributor. Almost 1M TikTok views in 4 weeks.
The baby food CEO who earned national awards & press
Product named Progressive Grocer Top Pick 2025. CEO earned coverage in The Bump, Good Housekeeping, NBC, Motherly, and more.
The Hopkins surgeon who got published in Oprah, AARP, and more
Wrote and placed articles in outlets like Oprah, AARP, and quoted in the New York Times and CNN — all in just 2 months.
The CEO who named a moment in Fast Company
Coined the phrase “The Great Fractionalization” and got extensively quoted for it in Fast Company.
The “no tech” girls school that landed on the front page of the Houston Chronicle
Pitched and secured Page One coverage in their local paper, The Houston Chronicle.
The ESG consultancy whose original research was featured in Newsweek
Produced, pitched, and placed a report on ESG in the second Trump administration in Newsweek.
What clients say about The PR Accelerator
“Tracy helped me find a clear message for our company and a communications strategy I could actually execute. It changed how I talk about my business and gave us real visibility to reach more prospects. With Tracy’s help, we were able to get an interview published in Fast Company – a huge win for our credibility.”
— Lauren Wambold Patel, CEO, Keenan Reid Strategies
“Because of Tracy, we were first covered by CBS and then inundated with press coverage. Tracy's PR strategy was a game-changer for our organization and one of the reasons why we grew so fast.”
— Seth Kravitz, Co-founder of Technori
“Although I've always considered myself PR savvy, traditional PR hasn't always felt like it was working. Tracy armed me with the tools I needed to do it the right way, on my own, and it's been more effective than anything else we've ever tried.”
— Erica Bethe Levin, Founder and CEO, Globowl
Ready to get your brand covered?
Book a call and tell us what you're launching. We'll walk you through what your campaign would look like, give you a price, and tell you honestly if it's not a fit.
BOOK A CALL NOW