BOOK A STRATEGY SESSION WITH TRACY
Get unstuck in 90 minutes.
It can be daunting to figure out how to build your reputation. Tracy will help you map out a clear plan to start earning the right recognition aligned with your goals, talents, and specific industry standards.
We can also start working through whatever's blocking you, like your messaging, PR strategy, speaker positioning, or your online presence.
You'll leave with clarity on what's working, what's not, and what to do next. Tracy will send you a written recap with her recommendations, plus the meeting recording and transcript, so you can put your plan in motion.
What you get:
Pre-meeting assessment by Tracy
90-minute 1:1 session
Personalized starter visibility plan
Written recap with recommendations
Recording and transcript of your session
CLIENTS FEATURED IN
CASE STUDY
From idea to $2.5M:
CardMill’s record Kickstarter
In May 2025, CardMill’s founder was ready to launch a Kickstarter for his invention, an AI-powered automatic trading card sorter — but needed the right story, positioning, and PR strategy to reach the niche yet passionate community of Magic: The Gathering fans and card collectors.
Tracy helped him nail his origin story, craft messaging that resonated with both journalists and fans, and build a holistic PR system. This included developing journalist, podcast, and content creator pitches; curating media lists targeted to collectors; and creating a multi-channel social strategy. She also helped shape his own YouTube series to share behind-the-scenes updates as the Kickstarter launch approached.
In July 2025, the founder executed the strategy with excellence, layering in digital ads and a newsletter to build momentum. The results were extraordinary.
Momentum highlights:
Kickstarter fully funded ($350,000) in just 24 minutes
Raised $800,000 in one day
Closed at $2.2 million raised, placing in the top 0.1% of all Kickstarters; went on to ultimately raise $2.5 million.
Ian Beacraft: From SXSW to global thought leader
CASE STUDY
Futurist and creative technologist Ian Beacraft worked with Tracy to amplify his visibility ahead of his featured keynote on generative AI and the metaverse at SXSW 2023.
With AI dominating the headlines, our focus was on cutting through the noise and positioning Ian’s insights as both original and essential. Tracy worked closely with him to refine his core message — The Age of Creative Generalists — and crafted a clear PR and thought-leadership strategy to elevate his voice in the national conversation on AI and the future of work.
The impact was immediate. Ian’s SXSW keynote drew a standing-room-only audience and sparked over 75 media mentions during the event weekend alone. The video of his talk has since been viewed over 100,000 times, and he quickly became a go-to voice on the future of AI and creativity. Just one month later, Ian was invited onstage with one of the most respected technology journalists in the U.S., further accelerating his credibility and exposure.
Ongoing Momentum:
Over 500 press mentions in 2023
Featured in Slate, The Washington Post, and Bloomberg
Represented by United Talent Agency
Paid keynote engagements with Google, Microsoft, and other global brands
2024–2026 Highlights:
Returned to SXSW as a main stage speaker 3x
Cemented his position as a top global voice at the intersection of AI, creativity, and technology
CASE STUDY
Globowl: From “Food Stars” to CPG industry recognition
Erica Bethe Levin, founder of Globowl and a contestant on Gordon Ramsay’s Food Stars, wanted to turn her national TV exposure into lasting brand momentum. Tracy helped Erica craft a clear media narrative and leveraged her appearance to land immediate placements on ABC, CBS, and NBC affiliates, along with other local media hits. These wins positioned Globowl as a serious new player in the baby food and CPG space.
Following the success of the initial program, Tracy continued advising Erica and her team to extend that visibility. We secured high-profile podcast interviews across the parenting and consumer product space, helping her speak directly to her target audience. Erica also became a contributor to Motherly, reaching millions of moms with thought leadership content, and landed a recurring cooking segment on NBC, where she regularly shares Globowl’s globally inspired baby food recipes.
Recent highlights:
Featured in The Bump and Good Housekeeping
Named a Progressive Grocer Top Pick
Erica named a 2026 Tory Burch Fellow
CASE STUDY
Alex Ruggieri: From seasoned expert to global brand ambassador
Alex Ruggieri, a globally respected commercial real estate advisor and member of the elite Counselors of Real Estate, came to me to launch a new brand for his advisory business. With decades of experience navigating complex transactions, Alex needed a visual identity and message that reflected the depth of his expertise and elevated his presence in an increasingly competitive field.
Tracy worked closely with Alex to refine his core messaging, ensuring it communicated both his industry authority and the value he brings to high-level clients. From there, she put together a team to develop a polished brand identity, directed a custom photo shoot, and launched a sleek new website that showcased his leadership, legacy, and global reach.
Momentum highlights:
Launched an elevated brand identity and custom website
Named an international brand ambassador for a leading real estate group
Strengthened positioning as a global authority in commercial real estate
Created new opportunities for strategic partnerships and advisory roles
Rachel Zorel: From boutique agency founder to “Person to Watch”
CASE STUDY
Rachel Zorel, creative director and founder of 7 Layer Studio, had a clear mission: elevate visibility for herself and her all-women design agency based in suburban New Jersey. Although their creative work rivaled top Manhattan firms, they weren’t getting the same recognition or media attention. To close that gap, Tracy helped Rachel refine her messaging and build a PR strategy that would position her and her team as leaders in the design space.
We began by crafting a new SEO-optimized sales page to drive qualified leads and elevate their digital presence. From there, Tracy developed a suite of compelling pitch angles and strategic outreach emails tailored to design and business media. Working closely with Rachel’s team, we helped sharpen their story, making it clear why 7 Layer Studio deserved national attention.
Momentum highlights:
Featured in GDUSA Magazine, a top industry publication
Rachel named a “GDUSA Person to Watch”
Elevated brand visibility and credibility for 7 Layer Studio
Increased inbound interest from clients and media alike
What clients say
Ian Beacraft, Founder and Chief Futurist, Signal + Cipher
“Not only did Tracy help me crystallize my ideas and make them applicable to all audiences, which helped my SXSW talk go viral. On top of that, she helped me leverage my SXSW speech to attract a ton of media coverage that was a game-changer for the growth of our business.”
Lauren Wambold Patel, CEO, Keenan Reid Strategies
“Tracy helped me find a clear message for our company and a communications strategy I could actually execute. It changed how I talk about my business and gave us real visibility to reach more prospects. With Tracy’s help, we were able to get an interview published in Fast Company – a huge win for our credibility.”
Jonathan Domanus, Founder, CardMill
"Tracy helped me turn my idea into a story people believed in. Her strategy gave me the tools to build momentum, and it directly fueled our record-breaking $2.2M Kickstarter launch. I am immensely grateful to her for her guidance, strategy, and friendship during an incredibly wild ride.”
Dr. Justin Gregg, Scientist and Best-Selling Author
“Tracy was able to find a way to take what I considered my greatest weakness as a science communicator and turn it into my greatest strength. It’s the kind of insight that only a seasoned veteran of the PR industry can provide.”
Seth Kravitz, Co-founder of Technori
“Because of Tracy, we were first covered by CBS and then inundated with press coverage. Tracy's PR strategy was a game-changer for our organization and one of the reasons why we grew so fast.”
Alex Ruggieri, Commercial Real Estate Broker and Counselor of Real Estate
“I have looked for ages to find someone who could understand my business, and Tracy got it right from the start.
Erica Bethe Levin, Founder and CEO, Globowl
“Although I've always considered myself PR savvy, traditional PR hasn't always felt like it was working. Tracy armed me with the tools I needed to do it the right way, on my own, and it's been more effective than anything else we've ever tried.”
Dr. Pooja A. Patel, Founder of Aging Together
“Tracy's methodological process helped me define my industry, service offerings, target clients, and long-term vision to create a comprehensive messaging system I could use to better position myself and my company.”