The PR Accelerator for brands
Get your brand
in the news
Without blowing your marketing budget
Our publicists create PR campaigns you can run yourself
and set you up to succeed without us.
One flat fee. No retainers, ever.
Book a call with TracyLooking for PR for yourself as an expert? Click here.
Media coveragePodcast & YouTube showsStagesSocial media
Clients featured in
In their words
“Tracy helped me turn my idea into a story people believed in. Her strategy gave me the tools to build momentum, and it directly fueled our record-breaking $2.5M Kickstarter launch.”
Jonathan Domanus
Founder, CardMill
“Although I’ve always considered myself PR savvy, traditional PR hasn’t always felt like it was working. Tracy armed me with the tools I needed to do it the right way, on my own, and it’s been more effective than anything else we’ve ever tried.”
Erika Bethe Levin
Founder and CEO, Globowl
Meet Tracy
Getting known as a brand shouldn’t require a retainer.
So I built a smarter way.
I’m a former TIME Magazine journalist and media executive. In this program, we write your campaigns, build your PR system, and show your team how to run it, so your brand keeps getting covered after we’re done.
Select clients
The PR Accelerator for Brands
Hire publicists once.
Keep the system.
The PR Accelerator gets you press, podcast & YouTube interviews, and creator features from one PR system built for your brand. Our publicists write the exact emails to send, show your team what to do, and build you AI agents so you can keep going on your own. One flat fee.
Most clients save 75% or more on annual agency fees
With our publicists
You or your team
With our publicists
You or your team
01
We nail your message
and PR strategy.
Work with Tracy to create the right PR foundation for your brand.
02
Our publicists build your campaigns and PR system.
Our team creates PR campaigns you can immediately run and a PR system you can keep running after we’re done.
03
You send the emails
and run the system.
Tracy teaches your team exactly what to do. You keep our video tutorials, and ongoing coaching is there when you want it.
-
Messaging System
Facts-based messaging, talking points, and a press release written to show up in Google and AI search.
-
Media Relations
Custom-built media lists, with personalized pitches ready to send and tailored templates for newsjacking, HARO responses, and more.
-
Podcast, YouTube & Creator Outreach
Custom-built email lists for the podcasts, YouTube shows, and creators that fit your story, with tailored pitches ready to go.
-
Social Media Strategy
A strategy that carries your message online, with coaching to keep it going.
-
Weekly Project Plan
Your first 60 days, planned week by week. About 3 to 4 hours a week, built for an assistant to run.
-
PR Video Library
Our tutorials for learning to handle PR like a pro.
Custom AI AgentsNew
Trained on our methodology and your messaging, so you can draft the pitches and releases for your next launch without us.
Press coverage
Where our clients’ pitches landed.
Here is some of the media coverage we helped our clients secure themselves.
In their words
“Working with Tracy has been a game-changer for i.c.stars. We’ve gained visibility in all of our regional markets and on the national stage while also building the internal skills to tell our story with confidence.”
Elizabeth Ferruelo
Chief Revenue Officer, i.c.stars
“Tracy’s attention to detail, research prowess, and knack for crafting persuasive pitches were evident in every aspect of the PR system her team created for us. Without a doubt, I would wholeheartedly recommend Tracy to anyone looking to grow their brand, whether it’s an existing business or a new venture.”
Mike Gunderson
Founder, Gundir, PostReminder, and VoteReminder
Is this you?
Built for brands
with a story to tell.
This is for you if
- You have a launch, product, major announcement, upcoming event, or original research you want publicity for.
- You or someone on your team can give the campaign 3 to 4 hours a week.
- You want the materials and the contact lists to belong to your brand.
- You want a complete PR system you can reuse for every launch after this one.
This probably isn’t a fit if
- You want a PR agency to run everything on your behalf.
- You need coverage this week.
- No one on your team has 3 to 4 hours a week to send emails we write and coordinate coverage.
Case studies
What getting the right attention looks like.
Tech startup
From idea to $2.6M raised
CardMill’s founder had an AI-powered trading card sorter and a passionate niche to reach. We nailed his origin story, built the messaging and the complete PR system, and he ran it. The Kickstarter funded in 24 minutes, and the campaign has raised $2.6 million to date.
- Fully funded in 24 minutes
- Top 0.1% of Kickstarter campaigns ever
CPG brand
From “Food Stars” to CPG industry recognition
Globowl’s founder came off Gordon Ramsay’s “Food Stars” with national exposure and wanted to build on it. We sharpened her founder story and built the strategy she ran herself, landing The Bump, Good Housekeeping, a recurring NBC cooking segment, and a Progressive Grocer Top Pick.
- Coverage across national parenting media
- 2026 Tory Burch Fellow
Independent film
From independent release to a New York Times exclusive
The docuseries “I Bid You Peace” was releasing independently and wanted national attention. We clarified the film’s narrative and built the media system its director ran. The New York Times covered it exclusively, including in print, and Rick Kogan, the Chicago Tribune’s renowned columnist and radio host, reviewed the film.
- NYT print exclusive
- Film review by the Chicago Tribune’s Rick Kogan
Community nonprofit
From complex work to a message that clicks
The Institute for Nonviolence Chicago does work that is hard to sum up in a sentence, and wanted funders to get it fast. Our messaging process uncovered its differentiator, an innovator that develops new methods for reducing gun violence and teaches them worldwide, and the reframe resonated with foundations immediately.
- Messaging that lands with funders and donors
- A differentiator the whole team can say
Marketing tech
From launch to a pilot with The Gap
Gundir’s founder wanted buzz for two new direct response platforms. We built the media narrative and pitch angles, and PostReminder launched with a standout feature in a top marketing trade publication.
- Pilot project secured with The Gap
- Podcast appearances for the agency’s COO
Industrial AI company
From a hiring challenge to 1,000 elite hackers
Uptake Technologies wanted top cybersecurity talent in a crowded hiring market, so it launched the #UptakeChallenge, where anyone who finished earned an interview. In one day we built and launched a digital plan to reach hackers worldwide. Nearly 1,000 elite hackers from companies like Tesla and Google took the challenge, and Uptake hired four within a month.
- 300,000 organic impressions in six weeks
- Four cybersecurity hires within a month
National nonprofit
From founder transition to national stage
As its founder stepped down after 25 years, i.c.stars wanted steady visibility through the change. We built the PR strategy and system its team ran across regional markets, and helped the new CEO land a national appearance and a print op-ed.
- Coverage across regional markets
- Op-ed published in print
Social services agency
From regional coverage to consistent tier-one placements
Brightpoint wanted consistent coverage in tier-one outlets, in Chicago and nationally. We worked with its communications team to build a new PR strategy and the media outreach assets to run it. Within a year the team was landing coverage in its target Chicago outlets on a regular basis and drawing national media attention.
- Profiled in Business Insider
- First-ever placement in the Chicago Tribune
Experiential photography studio
From tight window to morning show sensation
Margo Popio’s Barbie-themed photoshoot launched with the movie already in theaters and wanted to catch the moment. We built the pitch that made WGN Morning News send two reporters through the full shoot, live on air.
- Multi-segment feature on WGN Morning News
- 25+ shoot inquiries within hours
Music nonprofit
From a two-week window to $80K in one night
Windy City Indie had less than two weeks to launch a virtual benefit concert and wanted it to land. We led the PR and digital activation, secured opening remarks from Governor JB Pritzker, and landed coverage across Chicago’s top outlets.
- Print feature in the Chicago Tribune
- Over $80,000 raised in two hours
In their words
“Tracy is the sharpest tool in my toolbox. She comes up with the hook that snaps it all together. A true creative thinker, she opens your world and asks you the hard questions that take you to the next level, even when you think you know everything about your business. I wouldn’t trust anyone else with my company’s reputation.”
Margo Popio
Owner, Vavoom Pinups and Margo Popio Studios
“Because of Tracy, we were first covered by CBS and then inundated with press coverage. Tracy’s PR strategy was a game-changer for our organization and one of the reasons why we grew so fast. I’m incredibly grateful for her support and friendship.”
Seth Kravitz
Co-founder, Technori
Ready to tell your story?
This program is for brands ready to invest in their visibility. Book an intro call and we’ll walk you through how it works, share pricing, and tell you honestly if it’s not a fit.
Book a call with TracyQuestions brands ask us
Who does the work?
Tracy and our publicists do the strategy and the writing. Tracy leads your messaging and PR strategy, and our team builds your campaigns, your media lists, and your PR system. Someone on your team sends the emails we write and handles the follow-up, and we show them exactly how.
We have never done PR. Is that a problem?
No. Your team does not need any PR experience. We write the emails, lay out the plan week by week, and walk your team through it with video tutorials and coaching, so they learn by doing.
How much of our time does it take?
Plan on 3 to 4 hours a week from one person on your team once your campaigns are ready. Up front, your founder or lead will spend a few working sessions with Tracy on your message and strategy. The weekly project plan tells your team exactly what to do and when.
Do you guarantee coverage?
No, and be careful with anyone who does. Journalists, producers, and creators decide what they cover. What we stand behind is the work: a clear message, pitches written for the right people, and a system your team can keep running for every launch after this one. Our clients’ results are on this page.
What does it cost?
One flat fee, with no retainers. We share pricing on the intro call once we understand what you want to accomplish, and we will tell you honestly if we are not the right fit.
I want press for myself, not a brand.
Then our program for experts is the better fit. It uses the same approach, built around your ideas, your talks, and your personal platform rather than a brand’s launches. See how it works for experts.