Work 1:1 with Tracy Samantha Schmidt
Get your visibility plan. Built for you in one session.
Work with Tracy for 90 minutes and walk away with a custom plan for the PR or messaging challenge you’re dealing with right now. Before you meet, Tracy does a competitive assessment to guide your session.
Clients featured in
Who this is for
You’re great at what you do. Talking about it is a different skill.
You’ve spent years building your expertise. But translating that into how you talk about yourself publicly is a completely different discipline. For most people, this can feel impossible to get right, usually because you’re so close to it.
Since 2010, Tracy has advised hundreds of experts on their PR, positioning, and marketing. In one session, she can help you see what others already see in you and develop a plan to ensure the right people see it, too.
How it works
In 90 minutes, you’ll have the plan to start getting more visible.
This program is designed to get you answers fast while ensuring it’s based on what’s happening in your industry and among your peers.
01
Before you meet with Tracy · 2 hours
Competitive assessment
You complete a worksheet to share your goals, the challenge you’re dealing with, and important context. Then Tracy spends two hours on a detailed assessment of how you currently show up in your industry, where you stand against your peers, what’s working for other leaders in your space, and what opportunities exist for you.
02
On Zoom · 90 minutes
Strategy session
Tracy walks you through her findings, then the two of you focus on your challenge. You’ll talk through where to invest your time and resources, a phased approach to building your reputation without burnout, and key messaging themes to consider as you refine your thought leadership.
03
Same day
Your Visibility Plan
Later that day, you’ll receive your completed Visibility Plan, which outlines the steps to take in the months ahead to grow your reputation intentionally and sustainably. You’ll also get a recording of your session and an interactive transcript to refer back to.
You walk away with
- Tracy’s assessment of your online presence, including your social media, website, content, and other search results
- A realistic personal marketing plan that’s aligned to your industry, goals, and available bandwidth
- High-level recommendations for your positioning (aka how to talk about what you do) so that people understand it faster
If you need additional support with marketing, branding, or related services, Tracy can also connect you with vetted partners.
Topics
Topics Tracy can address:
Each session focuses on the challenge you’re dealing with right now. It could be any of these.
- How to talk about yourself or your company
- The look, feel, and effectiveness of your website
- What kind of content to create (or ditch)
- New offerings to create based on your expertise
- Planning for media and podcast coverage
- Ideas for speeches or even a book idea
- Converting followers into buyers or supporters
- Influencing your SEO and AI search results
- And more
The investment
$1,500
Book your time on Tracy’s calendar and pay by credit card. You’ll immediately receive a calendar invitation with a Zoom link. Our team will follow up with a worksheet to complete and a Google Drive folder to upload any materials you’d like Tracy to see. Both are due at least five full business days before your session.
Book nowWhat’s included
- A two-hour competitive assessment before you meet with Tracy
- A 90-minute strategy session on Zoom
- Your written Visibility Plan, sent the same day
- A recording and interactive transcript to refer back to
After the session
Need more support?
Once your plan is complete, Tracy can make introductions to vetted partners who can handle all aspects of your personal brand building. Once you’re ready for PR, Tracy and her team are here to work with you directly through our PR program for experts or our PR program for brands.
What clients say
“Tracy was able to find a way to take what I considered my greatest weakness as a science communicator and turn it into my greatest strength. It’s the kind of insight that only a seasoned veteran of the PR industry can provide. I highly recommend Tracy if you need someone who can quickly assess your PR needs, and provide you with an in-depth game plan to inject new life into your career.”
Dr. Justin Gregg
Scientist and Best-Selling Author
“Tracy was essential to our company’s rapid growth. She helped me refine my ideas and position myself in the fast-moving AI conversation in a way that resonated with both the media and global audiences. My first SXSW keynote led to a flood of press, but more importantly, it set the foundation for everything that followed—high-profile partnerships, global speaking engagements, and the kind of media coverage that keeps my voice at the center of the conversation. Now, as a mainstage speaker at SXSW and a recognized thought leader represented by UTA, I can confidently say that Tracy’s PR strategy and her ongoing support was instrumental in getting me here.”
Ian Beacraft
Founder and CEO, Signal + Cipher
“Tracy has been an amazing partner in both concept and articulation for multiple keynote speeches I’ve proposed and delivered. We have great fun while expansively exploring ways to translate my often wildly philosophical visions into practical value for audiences, which is hugely valuable. And it’s not just for speeches, but also for all the ways I show up in writing and in public. Highly recommended!”
Neil Redding
CEO, Redding Futures
“Although I’ve always considered myself PR savvy, traditional PR hasn’t always felt like it was working. Tracy armed me with the tools I needed to do it the right way, on my own, and it’s been more effective than anything else we’ve ever tried. She goes above and beyond to support her clients, celebrates every win, and even makes sure we all have fun along the way.”
Erica Bethe Levin
Founder and CEO, Globowl
Questions people ask before booking
Who is this for?
Experts, founders, and executives who want to be known for their work. If you’re not sure it’s the right fit, email Tracy at Tracy@ThePRAccelerator.com before you book.
What happens after I book?
You’ll immediately receive a calendar invitation with a Zoom link. Our team will follow up with a worksheet to complete and a Google Drive folder to upload any materials you’d like Tracy to see, such as a bio, a pitch, or past press. Your worksheet answers and materials must be received at least five full business days before your session to give Tracy time for the assessment.
What if I have more than one challenge?
You can cover a couple of topics in 90 minutes, but the session works best when you focus. Tell Tracy on the worksheet what you’re dealing with, and she’ll let you know what she thinks you should prioritize.
Will my messaging be finished in 90 minutes?
Not necessarily. If messaging is your challenge, Tracy will work on it with you in the session, and you’ll leave with a plan that aligns with your goals and clear next steps for refining it.
Can I reschedule?
You may reschedule once using the link in your confirmation email. There is a $500 fee for rescheduling the day of your session.
Do you guarantee results?
No. What Tracy offers is her assessment and her recommendations, based on 15 years in newsrooms and, since 2010, advising hundreds of experts and more than 150 brands on getting the right attention.
What if I want more help after?
Then we talk about it. Some clients take the plan and run with it. Others ask Tracy’s team to build the whole system for them. That’s our PR program for experts or our PR program for brands.
Book your Visibility Plan.
Choose a time on Tracy’s calendar. The assessment is done before you meet, and your plan is in your inbox the same day.
Book now